Baozun (NASDAQ:BZUN) Shares Pass Below 50-Day Moving Average – Should You Sell?

Shares of Baozun Inc. (NASDAQ:BZUN) crossed below its fifty day moving average during trading on Wednesday . The stock has a fifty day moving average of $3.69 and traded as low as $3.39. Baozun shares last traded at $3.44, with a volume of 97,968 shares traded.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a research note on Wednesday, October 8th. One analyst has rated the stock with a Buy rating and one has given a Sell rating to the stock. According to data from MarketBeat, the company has a consensus rating of “Hold” and an average target price of $4.20.

Baozun Price Performance

The company’s 50 day moving average price is $3.69 and its 200 day moving average price is $3.07. The firm has a market cap of $198.76 million, a PE ratio of -7.82 and a beta of 0.27.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings data on Thursday, August 28th. The technology company reported ($0.08) EPS for the quarter. Baozun had a negative net margin of 1.93% and a negative return on equity of 4.60%. The business had revenue of $356.34 million during the quarter.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in BZUN. GSA Capital Partners LLP boosted its stake in shares of Baozun by 113.7% in the first quarter. GSA Capital Partners LLP now owns 290,959 shares of the technology company’s stock valued at $794,000 after purchasing an additional 154,787 shares during the period. Polunin Capital Partners Ltd acquired a new stake in Baozun in the third quarter valued at approximately $424,000. Marex Group plc acquired a new stake in Baozun in the second quarter valued at approximately $262,000. XTX Topco Ltd acquired a new stake in Baozun in the second quarter valued at approximately $253,000. Finally, Qube Research & Technologies Ltd raised its holdings in Baozun by 109.6% in the second quarter. Qube Research & Technologies Ltd now owns 148,950 shares of the technology company’s stock valued at $372,000 after acquiring an additional 77,891 shares in the last quarter. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.