Head to Head Review: Haoxi Health Technology (NASDAQ:HAO) and Fluent (NASDAQ:FLNT)

Fluent (NASDAQ:FLNT) and Haoxi Health Technology (NASDAQ:HAO) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.

Valuation and Earnings

This table compares Fluent and Haoxi Health Technology”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fluent	$229.84 million	0.24	-$29.28 million	($1.36)	-1.44
Haoxi Health Technology	$32.80 million	0.04	$3.88 million	N/A	N/A

Haoxi Health Technology has lower revenue, but higher earnings than Fluent.

Volatility & Risk

Fluent has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500. Comparatively, Haoxi Health Technology has a beta of -0.21, indicating that its share price is 121% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for Fluent and Haoxi Health Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fluent	0	1	0	0	2.00
Haoxi Health Technology	1	0	0	0	1.00

Fluent presently has a consensus price target of $3.00, indicating a potential upside of 53.06%. Given Fluent’s stronger consensus rating and higher possible upside, research analysts clearly believe Fluent is more favorable than Haoxi Health Technology.

Insider and Institutional Ownership

23.3% of Fluent shares are held by institutional investors. 43.5% of Fluent shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Fluent and Haoxi Health Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fluent	-11.69%	-97.82%	-24.66%
Haoxi Health Technology	N/A	N/A	N/A

Summary

Fluent beats Haoxi Health Technology on 7 of the 11 factors compared between the two stocks.

About Fluent

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

About Haoxi Health Technology

Haoxi Health Technology Limited, through its subsidiaries, provides online marketing solutions in China. It offers online marketing solutions, including online short video marketing solutions to advertisers through its media partners; and customized marketing solutions by planning, producing, placing, and optimizing online ads to help advertisers acquire, convert, and retain consumers on various online media platforms. The company places its ads through mainstream online short video and social media platforms, such as Toutiao, Douyin, WeChat, and Sina Weibo. It serves advertiser client base primarily in the healthcare industry. The company was founded in 2018 and is based in Beijing, China.