H.I.S. (OTCMKTS:HISJF) & Marcus (NYSE:MCS) Critical Comparison

Marcus (NYSE:MCS) and H.I.S. (OTCMKTS:HISJF) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, profitability, valuation, dividends and risk.

Risk and Volatility

Marcus has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, H.I.S. has a beta of -0.13, suggesting that its share price is 113% less volatile than the S&P 500.

Profitability

This table compares Marcus and H.I.S.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Marcus	1.91%	4.28%	1.88%
H.I.S.	N/A	N/A	N/A

Analyst Ratings

This is a summary of current ratings and target prices for Marcus and H.I.S., as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marcus	0	2	3	1	2.83
H.I.S.	0	0	0	0	0.00

Marcus presently has a consensus price target of $23.75, suggesting a potential upside of 50.32%. Given Marcus’ stronger consensus rating and higher possible upside, analysts plainly believe Marcus is more favorable than H.I.S..

Institutional and Insider Ownership

81.6% of Marcus shares are owned by institutional investors. 5.0% of Marcus shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Marcus and H.I.S.”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marcus	$753.27 million	0.64	-$7.79 million	$0.24	65.83
H.I.S.	$2.30 billion	0.43	$58.40 million	N/A	N/A

H.I.S. has higher revenue and earnings than Marcus.

Summary

Marcus beats H.I.S. on 11 of the 13 factors compared between the two stocks.

About Marcus

The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates a family entertainment center and multiscreen motion picture theatres under the Big Screen Bistro, Big Screen Bistro Express, BistroPlex, and Movie Tavern by Marcus brand names. The company also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, it provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; and manages condominium hotels under long-term management contracts. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

About H.I.S.

H.I.S. Co., Ltd. provides travel agency services worldwide. The company offers sports related tours, such as ski and diving tours; casual to luxury cruises; escort accompanied tours, honeymoons, and onboard weddings; and local tour services in Australia, Thailand, Bali Island, Guam, and South Korea. It also operates hotels and theme parks; an online platform for various travel services; and bus tours connecting Tokyo and the surrounding area to Kansai and Nagoya. In addition, the company offers advertising services; and domestic and overseas travel insurance products. Further, it operates Hapi-robo st, a robot; offers various types of construction works; provides hotel amenities, guest room facilities, and furniture and electronic appliances for offices and houses; sets and manages events; coordinates with Japan medical tourism; and offers direct sales support services. Additionally, the company provides a range of diploma and certificate programs in business, international trade, hospitality, information technology, and health care; and communication equipment and services. Furthermore, it operates Smrt English, an English learning platform; and GREEN OCEAN, a job placement agency that focus on agriculture and accommodation business. The company was formerly known as International Tours Co., Ltd. and changed its name to H.I.S. Co., Ltd. in 1990. H.I.S. Co., Ltd. was incorporated in 1980 and is headquartered in Tokyo, Japan.