Research Analysts’ Weekly Ratings Changes for MediaAlpha (MAX)

MediaAlpha (NYSE: MAX) has recently received a number of price target changes and ratings updates:

• 12/2/2025 – MediaAlpha was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 12/1/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 11/19/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 11/1/2025 – MediaAlpha was upgraded by analysts at Wall Street Zen from a “hold” rating to a “strong-buy” rating.
• 10/31/2025 – MediaAlpha was given a new $13.50 price target on by analysts at The Goldman Sachs Group, Inc..
• 10/30/2025 – MediaAlpha had its “neutral” rating reaffirmed by analysts at The Goldman Sachs Group, Inc..
• 10/30/2025 – MediaAlpha had its price target raised by analysts at JPMorgan Chase & Co. from $14.00 to $15.00. They now have an “overweight” rating on the stock.
• 10/30/2025 – MediaAlpha had its price target raised by analysts at Keefe, Bruyette & Woods from $18.00 to $19.00. They now have an “outperform” rating on the stock.
• 10/30/2025 – MediaAlpha had its “buy” rating reaffirmed by analysts at Canaccord Genuity Group Inc.. They now have a $15.00 price target on the stock.
• 10/15/2025 – MediaAlpha was downgraded by analysts at The Goldman Sachs Group, Inc. from a “strong-buy” rating to a “hold” rating.
• 10/14/2025 – MediaAlpha had its “neutral” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $12.00 price target on the stock, down previously from $14.50.
• 10/8/2025 – MediaAlpha had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.

Insider Activity

In related news, Director Eugene Nonko sold 6,700 shares of the firm’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $12.33, for a total value of $82,611.00. Following the transaction, the director owned 1,696,820 shares in the company, valued at approximately $20,921,790.60. This trade represents a 0.39% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Steven Yi sold 8,000 shares of MediaAlpha stock in a transaction that occurred on Monday, November 24th. The shares were sold at an average price of $11.88, for a total transaction of $95,040.00. Following the transaction, the insider directly owned 2,967,330 shares in the company, valued at approximately $35,251,880.40. This trade represents a 0.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 120,600 shares of company stock worth $1,494,582 over the last ninety days. Corporate insiders own 13.44% of the company’s stock.

MediaAlpha, Inc, through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.