FirstService (NASDAQ:FSV – Get Free Report) and Legacy Housing (NASDAQ:LEGH – Get Free Report) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership and dividends.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for FirstService and Legacy Housing, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FirstService | 0 | 2 | 6 | 0 | 2.75 |
| Legacy Housing | 1 | 3 | 0 | 0 | 1.75 |
FirstService currently has a consensus price target of $211.83, suggesting a potential upside of 37.07%. Legacy Housing has a consensus price target of $21.00, suggesting a potential upside of 1.35%. Given FirstService’s stronger consensus rating and higher possible upside, analysts plainly believe FirstService is more favorable than Legacy Housing.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FirstService | $5.22 billion | 1.35 | $134.38 million | $3.02 | 51.17 |
| Legacy Housing | $184.19 million | 2.69 | $61.64 million | $1.95 | 10.63 |
FirstService has higher revenue and earnings than Legacy Housing. Legacy Housing is trading at a lower price-to-earnings ratio than FirstService, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares FirstService and Legacy Housing’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FirstService | 2.53% | 17.98% | 5.21% |
| Legacy Housing | 26.66% | 9.47% | 8.80% |
Risk & Volatility
FirstService has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500. Comparatively, Legacy Housing has a beta of 0.8, suggesting that its stock price is 20% less volatile than the S&P 500.
Institutional & Insider Ownership
69.4% of FirstService shares are owned by institutional investors. Comparatively, 89.4% of Legacy Housing shares are owned by institutional investors. 30.1% of Legacy Housing shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Summary
FirstService beats Legacy Housing on 9 of the 14 factors compared between the two stocks.
About FirstService
FirstService Corporation, together with its subsidiaries, provides residential property management and other essential property services to residential and commercial customers in the United States and Canada. It operates through two segments: FirstService Residential and FirstService Brands. The FirstService Residential segment offers services for private residential communities, such as condominiums, co-operatives, homeowner associations, master-planned communities, active adult and lifestyle communities, and various other residential developments. This segment provides a range of ancillary services, including on-site staffing for building engineering and maintenance, full-service amenity management, and security and concierge/front desk; and financial services comprising cash management, other banking transaction-related, and specialized property insurance brokerage. In addition, this segment offers energy management solutions and advisory services, and resale processing services. Its FirstService Brands segment operates and provides essential property services to residential and commercial customers through franchise networks; and company-owned operations, including California Closets, Paul Davis Restoration, and CertaPro Painters operations. It provides residential and commercial restoration, painting, and floor coverings design and installation services; custom-designed and installed closet, and home storage solutions; home inspection services; and fire protection and related services. This segment offers its services primarily under the Paul Davis Restoration, Roofing Corp of America, First Onsite property Restoration, Century Fire Protection, CertaPro Painters, California Closets, Pillar to Post Home Inspectors, and Floor Coverings International brand names. FirstService Corporation was incorporated in 1988 and is headquartered in Toronto, Canada.
About Legacy Housing
Legacy Housing Corporation engages in the building, sale, and financing of manufactured homes and tiny houses primarily in the southern United States. It manufactures and provides for the transport of mobile homes, including 1 to 5 bedrooms with 1 to 3 1/2 bathrooms; and provides wholesale financing to dealers and mobile home parks, as well as retail financing to consumers. The company also offers inventory financing for its independent retailers; consumer financing for its products; and financing to manufactured housing community owners that buy or lease its products for use in their rental housing communities. In addition, it involved in financing and developing new manufactured home communities. The company markets its homes under the Legacy brand through a network of independent retailers and company-owned stores; and directly to manufactured home communities. Legacy Housing Corporation was founded in 2005 and is headquartered in Bedford, Texas.
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