Recent Investment Analysts’ Ratings Updates for Booking (BKNG)

Booking (NASDAQ: BKNG) has recently received a number of price target changes and ratings updates:

• 12/10/2025 – Booking had its price target raised by analysts at Gordon Haskett from $5,620.00 to $5,710.00. They now have a “hold” rating on the stock.
• 12/8/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/3/2025 – Booking had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 12/1/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – Booking was given a new $6,100.00 price target on by analysts at BNP Paribas.
• 11/24/2025 – Booking is now covered by analysts at BNP Paribas. They set an “outperform” rating on the stock.
• 11/24/2025 – Booking is now covered by analysts at BNP Paribas Exane. They set an “outperform” rating and a $6,100.00 price target on the stock.
• 11/24/2025 – Booking had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $6,250.00 price target on the stock.
• 11/24/2025 – Booking was upgraded by analysts at Bank of America Corporation from a “neutral” rating to a “buy” rating. They now have a $6,000.00 price target on the stock.
• 11/17/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Booking was upgraded by analysts at Wedbush from a “neutral” rating to an “outperform” rating. They now have a $6,000.00 price target on the stock.
• 11/11/2025 – Booking had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 10/30/2025 – Booking had its “market perform” rating reaffirmed by analysts at Sanford C. Bernstein. They now have a $5,433.00 price target on the stock.
• 10/30/2025 – Booking had its price target raised by analysts at Rothschild & Co Redburn from $6,250.00 to $6,400.00. They now have a “buy” rating on the stock.
• 10/29/2025 – Booking was given a new $6,000.00 price target on by analysts at Wedbush. They now have a “neutral” rating on the stock.
• 10/29/2025 – Booking was given a new $6,000.00 price target on by analysts at Mizuho.
• 10/29/2025 – Booking was given a new $6,806.00 price target on by analysts at UBS Group AG. They now have a “buy” rating on the stock.
• 10/29/2025 – Booking was given a new $5,810.00 price target on by analysts at Truist Financial Corporation.
• 10/29/2025 – Booking was given a new $6,325.00 price target on by analysts at Robert W. Baird.
• 10/29/2025 – Booking had its price target raised by analysts at Wells Fargo & Company from $5,443.00 to $5,523.00. They now have an “equal weight” rating on the stock.
• 10/29/2025 – Booking had its price target raised by analysts at KeyCorp from $6,450.00 to $6,630.00. They now have an “overweight” rating on the stock.
• 10/29/2025 – Booking was given a new $6,150.00 price target on by analysts at Morgan Stanley.
• 10/29/2025 – Booking had its price target raised by analysts at Barclays PLC from $6,000.00 to $6,250.00. They now have an “overweight” rating on the stock.
• 10/29/2025 – Booking had its “market outperform” rating reaffirmed by analysts at Citigroup Inc..
• 10/29/2025 – Booking had its price target raised by analysts at B. Riley from $6,700.00 to $6,800.00. They now have a “buy” rating on the stock.
• 10/29/2025 – Booking had its price target lowered by analysts at Cantor Fitzgerald from $5,590.00 to $5,550.00. They now have a “neutral” rating on the stock.
• 10/29/2025 – Booking had its price target raised by analysts at Seaport Global Securities from $6,030.00 to $6,260.00. They now have a “buy” rating on the stock.
• 10/29/2025 – Booking had its price target raised by analysts at The Goldman Sachs Group, Inc. from $5,640.00 to $6,050.00. They now have a “neutral” rating on the stock.
• 10/29/2025 – Booking had its price target lowered by analysts at Gordon Haskett from $5,680.00 to $5,620.00. They now have a “hold” rating on the stock.
• 10/29/2025 – Booking had its price target raised by analysts at Benchmark Co. from $6,200.00 to $6,400.00. They now have a “buy” rating on the stock.
• 10/29/2025 – Booking had its price target raised by analysts at DA Davidson from $6,500.00 to $6,600.00. They now have a “buy” rating on the stock.
• 10/29/2025 – Booking had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $6,250.00 price target on the stock.
• 10/27/2025 – Booking had its price target raised by analysts at Gordon Haskett from $5,310.00 to $5,680.00.
• 10/27/2025 – Booking was upgraded by analysts at Truist Financial Corporation from a “hold” rating to a “buy” rating. They now have a $5,750.00 price target on the stock, up previously from $5,630.00.
• 10/24/2025 – Booking had its price target raised by analysts at UBS Group AG from $6,363.00 to $6,743.00. They now have a “buy” rating on the stock.
• 10/22/2025 – Booking is now covered by analysts at KeyCorp. They set an “overweight” rating and a $6,450.00 price target on the stock.
• 10/22/2025 – Booking is now covered by analysts at KeyCorp. They set an “overweight” rating and a $6,450.00 price target on the stock.
• 10/22/2025 – Booking had its price target lowered by analysts at Cantor Fitzgerald from $5,660.00 to $5,590.00. They now have a “neutral” rating on the stock.
• 10/21/2025 – Booking had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $6,723.00 to $6,790.00. They now have a “buy” rating on the stock.

Booking Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Wednesday, December 31st. Shareholders of record on Friday, December 5th will be issued a $9.60 dividend. This represents a $38.40 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date is Friday, December 5th. Booking’s dividend payout ratio is 24.96%.

Insider Activity

In other Booking news, insider Paulo Pisano sold 200 shares of Booking stock in a transaction on Friday, November 7th. The shares were sold at an average price of $5,000.00, for a total value of $1,000,000.00. Following the transaction, the insider owned 1,514 shares in the company, valued at $7,570,000. This trade represents a 11.67% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Vanessa Ames Wittman sold 15 shares of the business’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $5,030.00, for a total transaction of $75,450.00. Following the sale, the director directly owned 717 shares of the company’s stock, valued at $3,606,510. This represents a 2.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 2,296 shares of company stock worth $11,605,927 in the last three months. 0.16% of the stock is owned by insiders.

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.