Grocery Outlet (GO) – Research Analysts’ Recent Ratings Updates

A number of firms have modified their ratings and price targets on shares of Grocery Outlet (NASDAQ: GO) recently:

• 12/19/2025 – Grocery Outlet had its price target lowered by analysts at Wells Fargo & Company from $19.00 to $16.00. They now have an “overweight” rating on the stock.
• 12/18/2025 – Grocery Outlet had its “neutral” rating reaffirmed by analysts at UBS Group AG. They now have a $11.50 price target on the stock.
• 12/4/2025 – Grocery Outlet had its price target lowered by analysts at Morgan Stanley from $15.00 to $14.00. They now have an “equal weight” rating on the stock.
• 12/4/2025 – Grocery Outlet had its “neutral” rating reaffirmed by analysts at DA Davidson. They now have a $15.00 price target on the stock.
• 12/3/2025 – Grocery Outlet had its “outperform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $17.00 price target on the stock.
• 11/14/2025 – Grocery Outlet was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 11/5/2025 – Grocery Outlet had its price target lowered by analysts at DA Davidson from $16.00 to $15.00. They now have a “neutral” rating on the stock.
• 11/5/2025 – Grocery Outlet was downgraded by analysts at Telsey Advisory Group from an “outperform” rating to a “market perform” rating.
• 11/5/2025 – Grocery Outlet had its price target lowered by analysts at UBS Group AG from $18.00 to $16.00. They now have a “neutral” rating on the stock.
• 11/5/2025 – Grocery Outlet had its price target lowered by analysts at TD Cowen from $18.00 to $16.00. They now have a “hold” rating on the stock.
• 11/5/2025 – Grocery Outlet had its price target lowered by analysts at Bank of America Corporation from $19.00 to $16.00. They now have a “neutral” rating on the stock.
• 11/5/2025 – Grocery Outlet had its price target lowered by analysts at Telsey Advisory Group from $20.00 to $17.00. They now have an “outperform” rating on the stock.

Insider Transactions at Grocery Outlet

In other Grocery Outlet news, EVP Steven K. Wilson sold 25,000 shares of the stock in a transaction dated Friday, November 7th. The stock was sold at an average price of $12.53, for a total value of $313,250.00. Following the completion of the sale, the executive vice president directly owned 116,923 shares in the company, valued at $1,465,045.19. This represents a 17.62% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Corporate insiders own 4.50% of the company’s stock.

Grocery Outlet Holding Corp. (NASDAQ: GO) is a specialty discount retailer that offers consumers deeply discounted groceries by purchasing excess inventory, closeouts, and overstocks from manufacturers and distributors. Headquartered in Emeryville, California, the company operates two primary banners—Grocery Outlet and Fresh2Go—with a combined footprint of more than 400 stores. Its product assortment spans fresh produce, meat, dairy, bakery items, household staples, natural and organic offerings, and select specialty products, all sold at significant markdowns compared to conventional supermarkets.

The company’s unique buying model enables it to source inventory through opportunistic purchases of surplus freight, discontinued items, and closeout deals, which it then passes on as savings to its customers.