ServiceNow (NYSE:NOW) Shares Up 1.1% – What’s Next?

ServiceNow, Inc. (NYSE:NOW) was up 1.1% during mid-day trading on Friday . The stock traded as high as $156.16 and last traded at $155.05. Approximately 25,116,498 shares were traded during mid-day trading, an increase of 201% from the average daily volume of 8,337,340 shares. The stock had previously closed at $153.38.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: BTIG initiated coverage with a Buy and a very bullish $1,000 price target, highlighting progress on ServiceNow’s AI stack (Now Assist) and the company’s long-term platform upside. BTIG Initiates ServiceNow
• Positive Sentiment: Guggenheim upgraded the stock despite ongoing challenges, reinforcing that some sell-side analysts view recent weakness as an opportunity rather than a change to the thesis. Guggenheim Upgrades ServiceNow
• Positive Sentiment: Product and channel momentum: Auvik integration to automate network/device inventory and Ateko’s Telecom Service Management achievement expand ecosystem and could help cross-sell into network and telecom accounts. Auvik Integrates with ServiceNow Ateko Telecom Achievement
• Neutral Sentiment: Zacks and other outlets note NOW is a trending/most-searched stock and offer valuation comparisons (e.g., vs. Leidos), which may influence flow but aren’t new company-specific catalysts. ServiceNow Trending LDOS or NOW Comparison
• Negative Sentiment: Large put-option volume — traders bought ~57,805 puts (≈+363% vs. average), signaling short-term bearish positioning or hedging that can amplify downward moves. (No link)
• Negative Sentiment: Stock fell sharply in today’s session amid the broader headlines; Zacks flagged the decline. That price action appears driven more by near‑term risk-off than company fundamentals. ServiceNow Stock Falls
• Negative Sentiment: Acquisition concern: analysts and some investors are worried about ServiceNow’s proposed ~$7B Armis deal — valuation, financing and potential margin pressure are cited as reasons for the recent selloff even as others argue strategic AI/security fit justifies the move. Seeking Alpha on Selloff & Armis Concerns

Analysts Set New Price Targets

NOW has been the subject of a number of recent research reports. DA Davidson set a $220.00 price objective on shares of ServiceNow and gave the company a “buy” rating in a research note on Tuesday. Wells Fargo & Company set a $255.00 price target on ServiceNow in a research report on Thursday, October 30th. BMO Capital Markets dropped their price objective on ServiceNow from $232.00 to $230.00 and set an “outperform” rating on the stock in a report on Thursday, October 30th. TD Cowen raised their target price on ServiceNow from $240.00 to $250.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Finally, BTIG Research started coverage on ServiceNow in a research report on Tuesday. They set a “buy” rating and a $200.00 price target on the stock. One research analyst has rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and a consensus price target of $225.09.

ServiceNow Stock Up 1.1%

The stock’s fifty day moving average price is $172.50 and its 200 day moving average price is $183.83. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The stock has a market cap of $32.20 billion, a P/E ratio of 18.75, a price-to-earnings-growth ratio of 3.26 and a beta of 0.97.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, October 29th. The information technology services provider reported $4.82 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.84 by $3.98. The company had revenue of $3.41 billion during the quarter, compared to analyst estimates of $3.35 billion. ServiceNow had a net margin of 13.66% and a return on equity of 18.74%. The firm’s quarterly revenue was up 21.8% compared to the same quarter last year. During the same period in the previous year, the business earned $0.74 earnings per share. As a group, research analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Activity

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction that occurred on Friday, November 14th. The shares were sold at an average price of $168.50, for a total transaction of $235,894.40. Following the transaction, the insider directly owned 25,270 shares in the company, valued at $4,257,893.92. This trade represents a 5.25% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CFO Gina Mastantuono sold 2,085 shares of ServiceNow stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $336,936.00. Following the transaction, the chief financial officer directly owned 63,215 shares in the company, valued at $10,215,544. This trade represents a 3.19% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is currently owned by insiders.

Hedge Funds Weigh In On ServiceNow

Several institutional investors and hedge funds have recently made changes to their positions in the business. Haverford Trust Co grew its stake in shares of ServiceNow by 0.9% during the first quarter. Haverford Trust Co now owns 1,176 shares of the information technology services provider’s stock valued at $936,000 after buying an additional 10 shares during the last quarter. Ascent Group LLC boosted its holdings in ServiceNow by 0.5% during the 1st quarter. Ascent Group LLC now owns 2,045 shares of the information technology services provider’s stock valued at $1,628,000 after acquiring an additional 10 shares during the period. Advisory Alpha LLC grew its position in ServiceNow by 4.4% during the 1st quarter. Advisory Alpha LLC now owns 261 shares of the information technology services provider’s stock worth $208,000 after acquiring an additional 11 shares during the last quarter. Highline Wealth Partners LLC increased its stake in ServiceNow by 1.8% in the 2nd quarter. Highline Wealth Partners LLC now owns 623 shares of the information technology services provider’s stock worth $640,000 after purchasing an additional 11 shares during the period. Finally, Richardson Financial Services Inc. lifted its position in ServiceNow by 50.0% in the second quarter. Richardson Financial Services Inc. now owns 33 shares of the information technology services provider’s stock valued at $33,000 after purchasing an additional 11 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.