Ahold (OTCMKTS:ADRNY – Get Free Report) and Purple Innovation (NASDAQ:PRPL – Get Free Report) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, risk, profitability and valuation.
Earnings and Valuation
This table compares Ahold and Purple Innovation”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ahold | $96.70 billion | 0.37 | $1.91 billion | €2.51 | 15.99 |
| Purple Innovation | $487.88 million | 0.16 | -$97.90 million | ($0.53) | -1.35 |
Risk & Volatility
Ahold has a beta of 0.49, indicating that its stock price is 51% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.84, indicating that its stock price is 84% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and target prices for Ahold and Purple Innovation, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ahold | 1 | 1 | 0 | 3 | 3.00 |
| Purple Innovation | 1 | 1 | 0 | 0 | 1.50 |
Purple Innovation has a consensus price target of $1.00, suggesting a potential upside of 39.88%. Given Purple Innovation’s higher possible upside, analysts clearly believe Purple Innovation is more favorable than Ahold.
Profitability
This table compares Ahold and Purple Innovation’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Ahold | 2.25% | 16.23% | 4.74% |
| Purple Innovation | -12.40% | -472.12% | -13.35% |
Institutional and Insider Ownership
0.2% of Ahold shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Ahold beats Purple Innovation on 10 of the 14 factors compared between the two stocks.
About Ahold
Koninklijke Ahold Delhaize N.V. operates retail food stores and e-commerce in the United States, Europe, and internationally. The company's stores offer produce, dairy, meat, deli, bakery, seafood, and frozen products; grocery, beer, and wine; floral, pet food, health and beauty care, kitchen and cookware, gardening tools, general merchandise articles, electronics, newspapers and magazines, tobacco, etc.; gasoline; and pharmacy products. It operates its supermarkets, convenience stores, and online stores under the Food Lion, Stop & Shop, The GIANT Company, Hannaford, Giant Food, FreshDirect, Albert Heijn, bol.com, Etos, Gall & Gall, Delhaize, Albert, Alfa Beta Vassilopoulos, Mega Image, Delhaize Serbia, Peapod Digital labs, and Retail Business Service brands. The company was formerly known as Koninklijke Ahold N.V. and changed its name to Koninklijke Ahold Delhaize N.V. in July 2016. Koninklijke Ahold Delhaize N.V. was founded in 1867 and is headquartered in Zaandam, the Netherlands.
About Purple Innovation
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
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