LVW Advisors LLC raised its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 6.1% in the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 49,830 shares of the e-commerce giant’s stock after purchasing an additional 2,861 shares during the quarter. Amazon.com makes up about 1.1% of LVW Advisors LLC’s portfolio, making the stock its 19th biggest holding. LVW Advisors LLC’s holdings in Amazon.com were worth $10,941,000 as of its most recent filing with the Securities & Exchange Commission.
A number of other institutional investors and hedge funds also recently made changes to their positions in the stock. Barlow Wealth Partners Inc. grew its position in shares of Amazon.com by 0.4% in the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after acquiring an additional 44 shares during the period. Ridgecrest Wealth Partners LLC raised its holdings in shares of Amazon.com by 0.5% in the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after purchasing an additional 45 shares during the period. Probity Advisors Inc. lifted its stake in Amazon.com by 0.4% in the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after purchasing an additional 45 shares during the last quarter. IMPACTfolio LLC grew its holdings in Amazon.com by 3.8% during the third quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after purchasing an additional 45 shares during the period. Finally, Union Savings Bank grew its holdings in Amazon.com by 0.4% during the second quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock worth $2,510,000 after purchasing an additional 45 shares during the period. Institutional investors own 72.20% of the company’s stock.
Amazon.com Stock Up 2.0%
AMZN opened at $246.29 on Friday. The stock has a fifty day moving average of $233.16 and a 200-day moving average of $227.46. The company has a market capitalization of $2.63 trillion, a P/E ratio of 34.79, a P/E/G ratio of 1.52 and a beta of 1.37. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.
Insider Activity
In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 79,734 shares of company stock worth $18,534,017. Insiders own 9.70% of the company’s stock.
Analyst Ratings Changes
Several analysts have issued reports on the company. Arete Research upped their price objective on Amazon.com from $248.00 to $253.00 and gave the company a “buy” rating in a research note on Monday, October 27th. Truist Financial set a $290.00 target price on Amazon.com in a report on Friday, October 31st. CICC Research raised their price target on Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a report on Wednesday, November 5th. Wedbush reaffirmed an “outperform” rating and set a $340.00 price objective on shares of Amazon.com in a research report on Wednesday, December 3rd. Finally, JPMorgan Chase & Co. reiterated a “buy” rating and issued a $305.00 price objective on shares of Amazon.com in a report on Friday, December 12th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and a consensus price target of $295.23.
View Our Latest Research Report on AMZN
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS strength and bullish analyst notes are driving optimism — MarketBeat says Amazon “starts 2026 strong,” citing AWS growth, pre-earnings momentum, and reiterated/raised price targets from firms including Wolfe Research and Jefferies. Amazon Starts 2026 Strong—What It Could Mean for the Year
- Positive Sentiment: AWS cleared a major Options Clearing Corporation security review, and BMO raised its AMZN price target to $304 — a credibility boost for AWS with large, regulated clients and a near-term catalyst for multiple analyst upgrades. AWS Clears OCC Security Review as BMO Raises Amazon PT to $304
- Positive Sentiment: Regulatory risk eased in Europe: Reuters reports big tech, including Amazon, avoided the strictest provisions in an EU digital rule overhaul — reduces a major policy overhang for large platform stocks. Big Tech Spared Strict Rules in EU Digital Rule Overhaul
- Neutral Sentiment: Amazon’s ecosystem partnerships continue to expand (e.g., distribution or platform ties referenced in coverage such as a Roku collaboration), which can support ad and device distribution but are incremental to the AWS-led story. Roku Stock Has More Than 30% Upside, Says Evercore
- Neutral Sentiment: Amazon Business added an EcoVadis integration to surface sustainability ratings for sellers — a niche product improvement that may help B2B sales over time. Amazon Business Store Enables Sellers To Display EcoVadis Sustainability Performance
- Neutral Sentiment: Large private AI funding (Anthropic) and broader AI investment trends lift the sector — this is a market-level tailwind for AWS but not unique to Amazon. Anthropic Signs Term Sheet for $10 Billion Funding Round
- Negative Sentiment: Merchant complaints about an Amazon AI tool allegedly listing products without seller knowledge raise reputational and merchant-relations risks that could attract regulatory or platform-friction headlines. Amazon AI Tool Blindsides Merchants
- Negative Sentiment: Workplace policy stories (requests for employees to list accomplishments; new RTO monitoring) may dent morale and create negative press — usually low-impact to fundamentals but worth monitoring. Amazon Demands Proof of Productivity From Employees
- Negative Sentiment: Heavy insider selling flagged in data summaries can worry some investors about timing of executive stock moves (though many sales are routine); treat as a watch item rather than a definitive signal. Amazon Stock Opinions on AWS Growth and AI Investments (QuiverQuant)
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Featured Stories
- Five stocks we like better than Amazon.com
- Elon Taking SpaceX Public! $100 Pre-IPO Opportunity!
- Do not delete, read immediately
- This stock gets a 94 out of 100
- First Time Since 2007: All Warnings Active
- Executive Order 14330: Trump’s Biggest Yet
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN – Free Report).
Receive News & Ratings for Amazon.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Amazon.com and related companies with MarketBeat.com's FREE daily email newsletter.
