Serve Robotics (NASDAQ:SERV) CFO Sells 4,748 Shares

Posted by Joseph Casey on Jan 9th, 2026

Serve Robotics Inc. (NASDAQ:SERV – Get Free Report) CFO Brian Read sold 4,748 shares of the stock in a transaction that occurred on Thursday, January 8th. The stock was sold at an average price of $15.81, for a total value of $75,065.88. Following the transaction, the chief financial officer directly owned 330,588 shares in the company, valued at approximately $5,226,596.28. This represents a 1.42% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link.

Brian Read also recently made the following trade(s):

On Wednesday, December 31st, Brian Read sold 1,863 shares of Serve Robotics stock. The shares were sold at an average price of $10.37, for a total value of $19,319.31.
On Friday, December 12th, Brian Read sold 6,700 shares of Serve Robotics stock. The shares were sold at an average price of $13.15, for a total value of $88,105.00.
On Thursday, December 11th, Brian Read sold 371 shares of Serve Robotics stock. The stock was sold at an average price of $11.87, for a total value of $4,403.77.
On Thursday, December 4th, Brian Read sold 7,500 shares of Serve Robotics stock. The shares were sold at an average price of $13.05, for a total transaction of $97,875.00.
On Tuesday, December 2nd, Brian Read sold 2,057 shares of Serve Robotics stock. The stock was sold at an average price of $9.82, for a total transaction of $20,199.74.
On Thursday, October 30th, Brian Read sold 1,270 shares of Serve Robotics stock. The stock was sold at an average price of $13.32, for a total transaction of $16,916.40.

Serve Robotics Stock Performance

Shares of NASDAQ SERV traded down $0.70 during midday trading on Friday, hitting $14.71. The company’s stock had a trading volume of 12,330,471 shares, compared to its average volume of 11,877,606. Serve Robotics Inc. has a 1-year low of $4.66 and a 1-year high of $23.10. The firm’s fifty day moving average price is $10.98 and its 200-day moving average price is $11.50. The firm has a market cap of $1.10 billion, a P/E ratio of -9.87 and a beta of 0.27.

Serve Robotics (NASDAQ:SERV – Get Free Report) last released its quarterly earnings data on Wednesday, November 12th. The company reported ($0.54) earnings per share for the quarter, missing the consensus estimate of ($0.37) by ($0.17). Serve Robotics had a negative return on equity of 38.52% and a negative net margin of 4,121.58%.The business had revenue of $0.69 million for the quarter, compared to analyst estimates of $0.69 million. As a group, research analysts predict that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Serve Robotics

Hedge funds and other institutional investors have recently modified their holdings of the stock. Farther Finance Advisors LLC bought a new position in Serve Robotics in the 3rd quarter valued at about $27,000. Allworth Financial LP raised its position in shares of Serve Robotics by 316.7% during the 2nd quarter. Allworth Financial LP now owns 3,900 shares of the company’s stock worth $45,000 after buying an additional 2,964 shares in the last quarter. SBI Securities Co. Ltd. lifted its stake in shares of Serve Robotics by 166.8% in the 3rd quarter. SBI Securities Co. Ltd. now owns 4,218 shares of the company’s stock worth $49,000 after acquiring an additional 2,637 shares during the period. Ameritas Investment Partners Inc. bought a new position in shares of Serve Robotics in the second quarter valued at approximately $55,000. Finally, Russell Investments Group Ltd. acquired a new position in shares of Serve Robotics during the third quarter valued at approximately $59,000.

Trending Headlines about Serve Robotics

Here are the key news stories impacting Serve Robotics this week:

Positive Sentiment: Zacks says Serve’s partnership with DoorDash could be transformative — broadening demand, improving robot utilization and unit economics as Serve pushes toward scalable growth. This frames the DoorDash tie-up as a key revenue/efficiency catalyst. Read More.
Positive Sentiment: The Motley Fool highlights continued Wall Street buy ratings and public praise from Nvidia CEO Jensen Huang at CES 2026 — positive sentiment that can support multiple re-rating paths (market share, tech partnerships, investor interest). Read More.
Positive Sentiment: Unusually heavy call-option activity — roughly 40,038 calls traded (about +52% vs. average) — indicates speculative bullish positioning or hedging by traders anticipating upside. This can amplify short-term price moves if buys continue. (no article link available)
Negative Sentiment: CEO Ali Kashani sold 9,088 shares at an average of $14.30 (0.27% reduction in his holding). Insider sales by the CEO can be read as signal-raising for some investors. Read More.
Negative Sentiment: COO Touraj Parang sold 4,008 shares at an average of $14.30 (0.30% reduction). Multiple senior-exec sales on the same day increase perceived downside pressure. Read More.
Negative Sentiment: Insider Euan Abraham sold 1,171 shares at $14.30 (0.48% reduction). Smaller sale but adds to the cluster of insider dispositions. Read More.
Negative Sentiment: CFO Brian Read sold 4,748 shares at an average price of $15.81 (1.42% reduction). A CFO sale at a higher average price can attract particular attention from investors. Read More.

Wall Street Analysts Forecast Growth

A number of research analysts recently issued reports on the company. Cantor Fitzgerald restated an “overweight” rating on shares of Serve Robotics in a research report on Monday, November 17th. Loop Capital set a $16.00 price target on shares of Serve Robotics in a report on Wednesday, December 31st. Freedom Capital raised shares of Serve Robotics to a “strong-buy” rating in a report on Wednesday, December 31st. Northland Securities reiterated an “outperform” rating and issued a $26.00 price objective on shares of Serve Robotics in a research report on Friday, January 2nd. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Serve Robotics in a research report on Monday, December 29th. Two equities research analysts have rated the stock with a Strong Buy rating, five have assigned a Buy rating, one has assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $18.80.

Get Our Latest Analysis on SERV

About Serve Robotics

(Get Free Report)

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.