Jones Soda (OTCMKTS:JSDA) and Primo Brands (NYSE:PRMB) Head to Head Review

Primo Brands (NYSE:PRMB) and Jones Soda (OTCMKTS:JSDA) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation and institutional ownership.

Profitability

This table compares Primo Brands and Jones Soda’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Primo Brands	-1.30%	12.52%	3.73%
Jones Soda	-25.11%	-100.76%	-26.73%

Risk and Volatility

Primo Brands has a beta of 0.63, suggesting that its share price is 37% less volatile than the S&P 500. Comparatively, Jones Soda has a beta of 1.54, suggesting that its share price is 54% more volatile than the S&P 500.

Institutional and Insider Ownership

87.7% of Primo Brands shares are owned by institutional investors. 58.4% of Primo Brands shares are owned by company insiders. Comparatively, 9.8% of Jones Soda shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Primo Brands and Jones Soda, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primo Brands	2	3	8	0	2.46
Jones Soda	0	0	0	0	0.00

Primo Brands presently has a consensus price target of $26.09, suggesting a potential upside of 45.14%. Given Primo Brands’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Primo Brands is more favorable than Jones Soda.

Valuation & Earnings

This table compares Primo Brands and Jones Soda”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primo Brands	$5.15 billion	1.29	-$16.40 million	($0.31)	-57.99
Jones Soda	$19.16 million	1.51	-$9.90 million	($0.04)	-6.25

Jones Soda has lower revenue, but higher earnings than Primo Brands. Primo Brands is trading at a lower price-to-earnings ratio than Jones Soda, indicating that it is currently the more affordable of the two stocks.

Summary

Primo Brands beats Jones Soda on 9 of the 14 factors compared between the two stocks.

About Primo Brands

Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.

About Jones Soda

Jones Soda Co., together with its subsidiaries, engages in development, production, marketing, and distribution of beverages primarily in the United States, Canada, and internationally. The company provides craft sodas under the Jones Soda and Lemoncocco brands; and tetrahydrocannabinol infused cannabis products under the Mary Jones brand name. It also offers co-brand and private label products; fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; food products; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is based in Seattle, Washington.