Direct Digital Holdings, Inc. (NASDAQ:DRCT) Short Interest Up 274.7% in December

Direct Digital Holdings, Inc. (NASDAQ:DRCT) was the recipient of a large growth in short interest in the month of December. As of December 31st, there was short interest totaling 2,168,633 shares, a growth of 274.7% from the December 15th total of 578,717 shares. Based on an average trading volume of 37,460,158 shares, the short-interest ratio is presently 0.1 days. Currently, 9.7% of the company’s shares are sold short. Currently, 9.7% of the company’s shares are sold short. Based on an average trading volume of 37,460,158 shares, the short-interest ratio is presently 0.1 days.

Institutional Investors Weigh In On Direct Digital

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd lifted its holdings in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 53,787 shares of the company’s stock after buying an additional 38,534 shares during the period. XTX Topco Ltd owned about 0.28% of Direct Digital worth $30,000 at the end of the most recent quarter. Hedge funds and other institutional investors own 4.02% of the company’s stock.

Direct Digital Stock Performance

DRCT stock traded down $0.33 during mid-day trading on Tuesday, hitting $1.92. 394,233 shares of the company were exchanged, compared to its average volume of 369,305. The firm has a market cap of $57.47 million, a P/E ratio of -1.40 and a beta of 6.00. Direct Digital has a 1-year low of $1.86 and a 1-year high of $100.10. The firm’s 50 day simple moving average is $6.56 and its 200 day simple moving average is $18.03.

Direct Digital (NASDAQ:DRCT) last issued its quarterly earnings data on Wednesday, November 12th. The company reported ($13.20) EPS for the quarter, missing analysts’ consensus estimates of ($8.80) by ($4.40). The company had revenue of $7.98 million for the quarter, compared to analyst estimates of $14.50 million. On average, equities research analysts predict that Direct Digital will post -1.91 EPS for the current fiscal year.

Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research report on Wednesday, October 8th. One equities research analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Hold” and a consensus price target of $330.00.

Direct Digital Company Profile

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.