Alphabet (NASDAQ:GOOG) Stock Price Down 2.5% – Here’s What Happened

Alphabet Inc. (NASDAQ:GOOG)’s stock price fell 2.5% during trading on Tuesday . The company traded as low as $320.89 and last traded at $322.16. 26,947,000 shares were traded during mid-day trading, an increase of 26% from the average session volume of 21,398,199 shares. The stock had previously closed at $330.34.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Demand for Alphabet’s Gemini AI models is rising, with reports of a surge in sales that suggest improving model quality and clearer monetization of AI. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: Wall Street continues to raise targets — UBS assigned a $345 target today, and several firms (including RBC, BofA and Goldman) have lifted targets recently — supporting upside expectations. New Analyst Forecast: $GOOGL Given $345 Price Target
• Positive Sentiment: Usage metrics for Gemini are accelerating (API calls and adoption), which points to growing revenue opportunities in AI-powered ads, cloud services and APIs. Gemini Usage Explodes as API Calls More than Double in Five Months
• Neutral Sentiment: Google-backed Isomorphic Labs pushed its first clinical trials to late 2026 — a timeline shift for a biotech bet that has limited near-term impact on Alphabet’s core ad and cloud businesses. Isomorphic Labs delays clinical trial timeline
• Neutral Sentiment: Analysts argue that ChatGPT’s entry into advertising isn’t an immediate threat to Google/Meta’s ad franchises, which tempers competitive-risk concerns for now. Why Alphabet and Meta investors shouldn’t sweat ChatGPT’s ad launch — for now
• Negative Sentiment: Macro and sector pressure: a broader selloff in large-cap tech tied to geopolitical rhetoric and risk-off moves has hit the Magnificent Seven, weighing on Alphabet despite company-specific strengths. America’s Biggest Tech Stocks Lead Tuesday’s Selloff
• Negative Sentiment: High levels of insider selling and heavy trading activity reported recently may amplify investor caution about near-term upside. New Analyst Forecast: $GOOGL Given $345 Price Target (insider data included)
• Negative Sentiment: Coverage notes and market commentary point to the MAG-7 group diverging, which can reduce momentum flows into Alphabet and other mega-cap AI beneficiaries. The Magnificent Seven Drove Markets. Now They’re Pulling in Different Directions.

Analyst Ratings Changes

GOOG has been the subject of several analyst reports. Piper Sandler raised their price objective on Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. JPMorgan Chase & Co. raised their price target on Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a research report on Monday, October 27th. Citigroup reiterated a “market outperform” rating on shares of Alphabet in a research report on Wednesday, December 17th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a $370.00 target price on shares of Alphabet in a research note on Tuesday. Finally, Robert W. Baird lifted their price target on shares of Alphabet from $215.00 to $275.00 and gave the stock an “outperform” rating in a research note on Monday, September 22nd. Seven analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Buy” and an average price target of $321.97.

Alphabet Stock Down 2.5%

The company has a market cap of $3.89 trillion, a P/E ratio of 31.77, a price-to-earnings-growth ratio of 1.82 and a beta of 1.09. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The business’s fifty day moving average is $312.84 and its two-hundred day moving average is $257.16.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The business had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company’s quarterly revenue was up 15.9% compared to the same quarter last year. During the same period last year, the company posted $2.12 earnings per share. Equities analysts predict that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is presently 8.28%.

Insiders Place Their Bets

In related news, Director John L. Hennessy sold 600 shares of the business’s stock in a transaction that occurred on Tuesday, January 13th. The shares were sold at an average price of $337.52, for a total value of $202,512.00. Following the completion of the transaction, the director owned 21,224 shares of the company’s stock, valued at $7,163,524.48. The trade was a 2.75% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, insider John Kent Walker sold 17,829 shares of the stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the sale, the insider directly owned 42,972 shares in the company, valued at $13,531,453.08. This trade represents a 29.32% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 192,687 shares of company stock worth $58,728,068. 12.99% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Alphabet

Institutional investors have recently added to or reduced their stakes in the stock. Brighton Jones LLC boosted its position in shares of Alphabet by 5.6% in the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares in the last quarter. Capital Advantage Inc. raised its stake in Alphabet by 63.4% in the second quarter. Capital Advantage Inc. now owns 3,330 shares of the information services provider’s stock valued at $591,000 after buying an additional 1,292 shares during the last quarter. Grant Private Wealth Management Inc boosted its holdings in Alphabet by 168.3% in the second quarter. Grant Private Wealth Management Inc now owns 23,920 shares of the information services provider’s stock worth $4,243,000 after acquiring an additional 15,005 shares in the last quarter. Meriwether Wealth & Planning LLC boosted its holdings in Alphabet by 3.0% in the second quarter. Meriwether Wealth & Planning LLC now owns 12,458 shares of the information services provider’s stock worth $2,210,000 after acquiring an additional 358 shares in the last quarter. Finally, Oak Asset Management LLC grew its stake in shares of Alphabet by 53.6% during the second quarter. Oak Asset Management LLC now owns 14,320 shares of the information services provider’s stock worth $2,540,000 after acquiring an additional 5,000 shares during the last quarter. Institutional investors own 27.26% of the company’s stock.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.