UBS Group Cuts Shopify (NASDAQ:SHOP) Price Target to $145.00

Shopify (NASDAQ:SHOP) (TSE:SHOP) had its target price cut by UBS Group from $165.00 to $145.00 in a research report report published on Thursday morning,Benzinga reports. They currently have a neutral rating on the software maker’s stock.

Other equities research analysts have also recently issued reports about the stock. TD Securities raised shares of Shopify to a “hold” rating in a research report on Thursday, December 4th. Arete Research set a $175.00 price objective on shares of Shopify in a report on Monday, February 2nd. Citigroup reiterated a “market outperform” rating on shares of Shopify in a report on Thursday, December 4th. Bank of America raised their target price on Shopify from $185.00 to $190.00 and gave the company a “buy” rating in a research note on Wednesday, December 17th. Finally, Royal Bank Of Canada set a $170.00 price target on Shopify and gave the company an “outperform” rating in a research report on Thursday. Thirty-one research analysts have rated the stock with a Buy rating and thirteen have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $161.97.

Shopify Stock Up 1.8%

Shares of SHOP stock opened at $112.70 on Thursday. The firm has a market capitalization of $146.72 billion, a price-to-earnings ratio of 121.18, a PEG ratio of 3.32 and a beta of 2.83. The stock has a fifty day moving average of $150.31 and a 200 day moving average of $150.82. Shopify has a 52 week low of $69.84 and a 52 week high of $182.19.

Institutional Trading of Shopify

Institutional investors have recently bought and sold shares of the company. Knights of Columbus Asset Advisors LLC bought a new position in Shopify in the 3rd quarter valued at approximately $4,110,000. Principal Financial Group Inc. raised its stake in shares of Shopify by 16.3% in the third quarter. Principal Financial Group Inc. now owns 450,895 shares of the software maker’s stock worth $67,006,000 after purchasing an additional 63,300 shares during the last quarter. Triton Financial Group Inc bought a new position in shares of Shopify during the third quarter valued at $1,931,000. Sumitomo Mitsui Trust Group Inc. boosted its position in shares of Shopify by 4.4% during the second quarter. Sumitomo Mitsui Trust Group Inc. now owns 5,231,257 shares of the software maker’s stock valued at $603,425,000 after buying an additional 218,829 shares during the last quarter. Finally, IQ EQ FUND MANAGEMENT IRELAND Ltd increased its holdings in Shopify by 65.5% in the 3rd quarter. IQ EQ FUND MANAGEMENT IRELAND Ltd now owns 158,514 shares of the software maker’s stock worth $23,557,000 after buying an additional 62,743 shares in the last quarter. 69.27% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Shopify

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Shopify reported strong Q4 revenue and profitability metrics—revenue grew ~31% YoY to $3.67B and EPS topped estimates—supporting bullish takeaways on merchant growth and cash generation. Q4/Profitable SaaS Article
• Positive Sentiment: Analysts have moved more positive: Mizuho upgraded SHOP to “outperform” with a $150 PT, TD Securities raised to “buy” with a $159 PT, and Needham reaffirmed a $180 target—these upgrades are driving buy-side interest. Mizuho Upgrade
• Positive Sentiment: Shopify’s commerce tooling is being integrated into major AI platforms (e.g., ChatGPT/Gemini), reinforcing long‑term revenue/engagement narratives tied to AI-enabled merchant services. AI Integration Article
• Neutral Sentiment: Loomis Sayles highlighted high‑quality, long‑growth companies including Shopify in its investor letter—positive signal for institutional interest but not an immediate catalyst. Loomis Sayles Letter
• Neutral Sentiment: Shopify announced a $2 billion buyback authorization; while buybacks can support the stock, analysts and investors are flagging execution risk and potential cash/volatility implications. Buyback Analysis
• Negative Sentiment: Several firms trimmed price targets (UBS to $145, Benchmark to $145, Wedbush/Citizens JMP trimmed targets), and Truist cut to a $110 target—these downgrades/target cuts introduce selling pressure and mixed sentiment among analysts. Price Target Moves Benchmark Cut
• Negative Sentiment: Despite revenue strength, some coverage highlighted margin strain from AI investment and mixed earnings reactions; the post‑earnings pullback reflected investor concerns about valuation and near‑term profitability. Margin Strain Article Post-Earnings Reaction

Shopify Company Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.