HubSpot, Inc. (NYSE:HUBS) Short Interest Update

HubSpot, Inc. (NYSE:HUBS) was the target of a large growth in short interest in March. As of March 31st, there was short interest totaling 3,041,358 shares, a growth of 18.7% from the March 15th total of 2,562,507 shares. Based on an average daily volume of 1,106,555 shares, the days-to-cover ratio is currently 2.7 days. Currently, 6.0% of the shares of the stock are short sold.

HubSpot News Roundup

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Stifel Nicolaus put a buy on HUBS — another institutional endorsement that can support investor confidence and buying interest. HubSpot (HUBS) Gets a Buy from Stifel Nicolaus
• Positive Sentiment: Truist Securities raised its price target to $900 and maintained a buy — a very aggressive target that signals strong bullish expectations and could draw momentum buyers. Truist Securities lifts HubSpot stock target to $900
• Positive Sentiment: RBC reaffirmed an “outperform” rating and $400 target — another buy-side vote that supports upside vs. current levels. Royal Bank Of Canada reaffirms outperform on HubSpot
• Positive Sentiment: New integrations and partner wins — Reddit beta integration and a customer reaching Diamond partner status strengthen HubSpot’s ecosystem, which helps retention and platform adoption. Reddit Launches HubSpot Beta Integration
• Neutral Sentiment: HubSpot expanded its AI suite (AEO, Prospecting/Customer Agents, Smart Deal Progression) at Spotlight 2026 — product innovation that could drive long‑term growth but also raises near‑term questions on monetization and valuation. HubSpot Expands AI Suite Raising Questions On Growth And Valuation
• Neutral Sentiment: Technical/analytics coverage highlights data-integration capabilities (ODBC drivers) that support enterprise analytics use cases—positive for product stickiness but not an immediate revenue catalyst. HubSpot Data Integration: Top ODBC Drivers
• Neutral Sentiment: Analyst commentaries gathered in a roundup offer mixed views — useful for context but not a single catalytic call. Analysts Offer Insights on HubSpot
• Negative Sentiment: Zacks downgraded HubSpot from “strong-buy” to “hold,” which could pressure near‑term sentiment and selling from investors who follow that outlet. Zacks downgrades HubSpot

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on the stock. KeyCorp cut their price target on shares of HubSpot from $400.00 to $340.00 and set an “overweight” rating on the stock in a report on Thursday, February 12th. JPMorgan Chase & Co. cut their price target on shares of HubSpot from $650.00 to $530.00 and set an “overweight” rating on the stock in a report on Thursday, February 12th. Cantor Fitzgerald boosted their price target on shares of HubSpot from $280.00 to $325.00 and gave the company an “overweight” rating in a report on Tuesday, March 3rd. Oppenheimer cut their price target on shares of HubSpot from $550.00 to $350.00 and set an “outperform” rating on the stock in a report on Wednesday, February 4th. Finally, Truist Financial cut their price target on shares of HubSpot from $650.00 to $300.00 and set a “buy” rating on the stock in a report on Thursday, February 12th. Twenty-seven research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $422.31.

Insider Buying and Selling

In related news, Director Brian Halligan sold 8,500 shares of the business’s stock in a transaction that occurred on Tuesday, March 17th. The shares were sold at an average price of $262.75, for a total value of $2,233,375.00. Following the sale, the director directly owned 370,558 shares in the company, valued at $97,364,114.50. The trade was a 2.24% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Erika Ashley Fisher sold 841 shares of the business’s stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $238.01, for a total transaction of $200,166.41. Following the completion of the sale, the insider owned 10,119 shares in the company, valued at $2,408,423.19. The trade was a 7.67% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 26,691 shares of company stock worth $7,250,662 over the last quarter. Insiders own 4.00% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Strategic Advocates LLC purchased a new position in HubSpot during the third quarter valued at approximately $25,000. Turning Point Benefit Group Inc. purchased a new position in HubSpot during the third quarter valued at approximately $25,000. Exane Asset Management purchased a new position in HubSpot during the third quarter valued at approximately $30,000. Rakuten Securities Inc. grew its position in HubSpot by 783.3% during the second quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after purchasing an additional 47 shares in the last quarter. Finally, Westside Investment Management Inc. grew its position in HubSpot by 80.5% during the third quarter. Westside Investment Management Inc. now owns 74 shares of the software maker’s stock valued at $33,000 after purchasing an additional 33 shares in the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.

HubSpot Stock Down 0.1%

Shares of HUBS stock traded down $0.20 during trading hours on Friday, reaching $222.78. 1,411,427 shares of the stock traded hands, compared to its average volume of 1,469,322. The business has a fifty day moving average price of $244.64 and a 200 day moving average price of $338.12. HubSpot has a 1-year low of $187.45 and a 1-year high of $682.57. The firm has a market capitalization of $11.75 billion, a PE ratio of 256.07, a PEG ratio of 3.08 and a beta of 1.44.

HubSpot (NYSE:HUBS) last announced its quarterly earnings data on Wednesday, February 11th. The software maker reported $3.09 EPS for the quarter, beating analysts’ consensus estimates of $2.99 by $0.10. HubSpot had a net margin of 1.47% and a return on equity of 3.64%. The firm had revenue of $846.75 million for the quarter, compared to the consensus estimate of $830.65 million. During the same period in the previous year, the firm posted $2.32 earnings per share. The firm’s revenue was up 20.4% on a year-over-year basis. Research analysts expect that HubSpot will post 1.01 earnings per share for the current fiscal year.

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.