Roku (NASDAQ:ROKU) Price Target Raised to $150.00 at KeyCorp

Roku (NASDAQ:ROKU) had its target price raised by KeyCorp from $140.00 to $150.00 in a research report released on Friday, Marketbeat reports. The brokerage currently has an overweight rating on the stock.

ROKU has been the topic of a number of other research reports. Wedbush upped their price objective on Roku from $130.00 to $140.00 and gave the stock an “outperform” rating in a report on Friday, February 13th. Susquehanna upped their price objective on Roku from $130.00 to $160.00 and gave the stock a “positive” rating in a report on Friday. Jefferies Financial Group upped their price objective on Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a report on Monday, April 13th. Wells Fargo & Company upped their price objective on Roku from $116.00 to $137.00 and gave the stock an “overweight” rating in a report on Friday, February 13th. Finally, Piper Sandler upped their price objective on Roku from $140.00 to $148.00 and gave the stock an “overweight” rating in a report on Friday. Twenty-two equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $141.33.

Roku Stock Up 6.0%

ROKU stock traded up $7.02 on Friday, reaching $123.58. 8,095,098 shares of the company’s stock were exchanged, compared to its average volume of 2,456,279. The stock has a fifty day moving average of $100.40 and a 200-day moving average of $100.78. Roku has a twelve month low of $58.55 and a twelve month high of $127.00. The firm has a market cap of $18.22 billion, a PE ratio of 216.81 and a beta of 2.00.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share for the quarter, topping analysts’ consensus estimates of $0.34 by $0.23. Roku had a return on equity of 7.68% and a net margin of 4.06%.The firm had revenue of $1.25 billion for the quarter, compared to analyst estimates of $1.20 billion. During the same quarter in the prior year, the company posted ($0.19) earnings per share. Roku’s quarterly revenue was up 22.4% on a year-over-year basis. On average, equities research analysts predict that Roku will post 2.1 EPS for the current fiscal year.

Insider Activity at Roku

In other Roku news, CFO Dan Jedda sold 7,000 shares of the business’s stock in a transaction on Wednesday, April 15th. The stock was sold at an average price of $107.00, for a total transaction of $749,000.00. Following the sale, the chief financial officer directly owned 78,115 shares in the company, valued at approximately $8,358,305. The trade was a 8.22% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 25,000 shares of the business’s stock in a transaction on Thursday, April 16th. The stock was sold at an average price of $110.19, for a total value of $2,754,750.00. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 632,182 shares of company stock valued at $67,058,733 in the last 90 days. 13.98% of the stock is owned by corporate insiders.

Institutional Trading of Roku

Several institutional investors and hedge funds have recently made changes to their positions in ROKU. Empowered Funds LLC lifted its position in shares of Roku by 18.6% in the first quarter. Empowered Funds LLC now owns 3,291 shares of the company’s stock valued at $232,000 after acquiring an additional 515 shares in the last quarter. Focus Partners Wealth purchased a new stake in shares of Roku in the first quarter valued at $229,000. EverSource Wealth Advisors LLC lifted its position in shares of Roku by 145.4% in the second quarter. EverSource Wealth Advisors LLC now owns 1,394 shares of the company’s stock valued at $123,000 after acquiring an additional 826 shares in the last quarter. First Trust Advisors LP lifted its position in shares of Roku by 231.0% in the second quarter. First Trust Advisors LP now owns 70,786 shares of the company’s stock valued at $6,221,000 after acquiring an additional 49,399 shares in the last quarter. Finally, Brown Advisory Inc. purchased a new stake in shares of Roku in the second quarter valued at $326,000. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported better‑than‑expected Q1 results: adjusted EPS $0.57 vs. ~$0.33–$0.34 consensus and revenue of ~$1.25B (up ~22% YoY), signaling a return to profitability. Article Title
• Positive Sentiment: Advertising and subscription monetization accelerated — ad revenue jumped ~27% YoY (roughly $612–616M) and subscriptions grew strongly, boosting platform profitability and gross margin contribution. Article Title
• Positive Sentiment: Roku raised its annual platform revenue forecast (management showed confidence in continued ad spend), which analysts viewed as a meaningful guidance tightening. Article Title
• Positive Sentiment: Wall Street quickly reacted with upgrades and price‑target increases (multiple firms raised targets into the $140–$170 range), amplifying buying interest. Example coverage of the analyst lift is here. Article Title
• Neutral Sentiment: Roku provided updated FY/Q2 revenue guidance (platform revenue outlook raised), but management’s EPS guidance language was uneven in releases — investors are focused on platform revenue growth more than near‑term EPS clarity. Article Title
• Negative Sentiment: Hardware/devices remain a drag on margins and growth (devices are lower‑margin and not yet turning the corner), a headwind investors will watch as platform monetization scales. Article Title
• Negative Sentiment: Valuation risk: ROKU still trades at a high P/E relative to mature media peers, so the stock is sensitive to execution slips or a slowdown in advertising growth. (Background valuation context drives some caution among investors.)

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.