Adobe (ADBE) – Research Analysts’ Recent Ratings Changes

Adobe (NASDAQ: ADBE) has recently received a number of price target changes and ratings updates:

• 5/2/2026 – Adobe was downgraded by Wall Street Zen from “buy” to “hold”.
• 4/27/2026 – Adobe had its “neutral” rating reaffirmed by Mizuho. They now have a $270.00 price target on the stock, down from $315.00.
• 4/27/2026 – Adobe was downgraded by Mizuho from “outperform” to “hold”. They now have a $270.00 price target on the stock, down from $315.00.
• 4/17/2026 – Adobe had its price target lowered by UBS Group AG from $290.00 to $260.00. They now have a “neutral” rating on the stock.
• 4/17/2026 – Adobe was given a new $350.00 price target by Summit Redstone.
• 4/17/2026 – Adobe had its price target lowered by Royal Bank Of Canada from $400.00 to $350.00. They now have an “outperform” rating on the stock.
• 4/13/2026 – Adobe is now covered by BTIG Research. They set a “neutral” rating on the stock.
• 4/10/2026 – Adobe had its “neutral” rating reaffirmed by Citigroup Inc..
• 3/26/2026 – Adobe was downgraded by William Blair from “outperform” to “market perform”.
• 3/16/2026 – Adobe had its price target lowered by Citigroup Inc. from $315.00 to $278.00. They now have a “neutral” rating on the stock.
• 3/16/2026 – Adobe had its “hold” rating reaffirmed by Argus.
• 3/13/2026 – Adobe had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft.
• 3/13/2026 – Adobe had its price target lowered by UBS Group AG from $340.00 to $290.00. They now have a “neutral” rating on the stock.
• 3/13/2026 – Adobe was given a new $447.00 price target by Sanford C. Bernstein. They now have an “outperform” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by The Goldman Sachs Group, Inc. from $290.00 to $220.00. They now have a “sell” rating on the stock.
• 3/13/2026 – Adobe was given a new $300.00 price target by DA Davidson.
• 3/13/2026 – Adobe had its “market perform” rating reaffirmed by UBS Group AG.
• 3/13/2026 – Adobe had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 3/13/2026 – Adobe had its price target lowered by JPMorgan Chase & Co. from $520.00 to $420.00. They now have an “overweight” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Morgan Stanley from $425.00 to $365.00. They now have an “equal weight” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Stifel Nicolaus from $450.00 to $400.00. They now have a “buy” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Piper Sandler from $330.00 to $280.00. They now have a “neutral” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by KeyCorp from $310.00 to $235.00. They now have an “underweight” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Mizuho from $340.00 to $315.00. They now have an “outperform” rating on the stock.
• 3/13/2026 – Adobe was downgraded by Barclays PLC from “overweight” to “equal weight”. They now have a $275.00 price target on the stock, down from $335.00.
• 3/13/2026 – Adobe had its price target lowered by BMO Capital Markets from $375.00 to $285.00. They now have a “market perform” rating on the stock.
• 3/10/2026 – Adobe had its price target lowered by TD Cowen from $400.00 to $325.00. They now have a “hold” rating on the stock.
• 3/9/2026 – Adobe had its price target lowered by Wells Fargo & Company from $420.00 to $405.00. They now have an “overweight” rating on the stock.
• 3/9/2026 – Adobe had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $430.00 price target on the stock.
• 3/7/2026 – Adobe was upgraded by Wall Street Zen from “hold” to “buy”.

Insider Activity

In other news, CAO Jillian Forusz sold 755 shares of the business’s stock in a transaction that occurred on Thursday, April 30th. The shares were sold at an average price of $246.25, for a total transaction of $185,918.75. Following the completion of the transaction, the chief accounting officer directly owned 3,521 shares of the company’s stock, valued at $867,046.25. The trade was a 17.66% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Daniel Durn sold 1,336 shares of the business’s stock in a transaction that occurred on Monday, April 20th. The shares were sold at an average price of $248.02, for a total transaction of $331,354.72. Following the transaction, the chief financial officer directly owned 42,833 shares of the company’s stock, valued at $10,623,440.66. The trade was a 3.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 77,091 shares of company stock valued at $18,782,773 over the last three months. Insiders own 0.20% of the company’s stock.

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.