Amazon.com, Inc. $AMZN Shares Purchased by Welch Group LLC

Welch Group LLC increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 3.8% in the 4th quarter, according to its most recent disclosure with the SEC. The firm owned 65,396 shares of the e-commerce giant’s stock after acquiring an additional 2,373 shares during the period. Welch Group LLC’s holdings in Amazon.com were worth $15,095,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in the business. Lifelong Wealth Advisors Inc. increased its position in shares of Amazon.com by 2.4% during the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock worth $402,000 after purchasing an additional 41 shares during the last quarter. Financial Connections Group Inc. lifted its position in Amazon.com by 2.6% in the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock valued at $376,000 after buying an additional 42 shares during the last quarter. Marquette Asset Management LLC boosted its stake in Amazon.com by 5.1% during the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after buying an additional 43 shares during the period. Western Financial Corp CA increased its position in shares of Amazon.com by 1.5% during the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock valued at $710,000 after acquiring an additional 44 shares during the last quarter. Finally, Cadence Wealth Management LLC increased its position in shares of Amazon.com by 3.5% during the third quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock valued at $292,000 after acquiring an additional 45 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Buying and Selling

In related news, CEO Andrew R. Jassy sold 31,000 shares of the company’s stock in a transaction that occurred on Friday, April 17th. The shares were sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the sale, the chief executive officer directly owned 2,207,118 shares in the company, valued at approximately $562,815,090. This represents a 1.39% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Jonathan Rubinstein sold 3,706 shares of the firm’s stock in a transaction that occurred on Thursday, April 30th. The shares were sold at an average price of $273.02, for a total transaction of $1,011,812.12. Following the completion of the sale, the director directly owned 74,948 shares in the company, valued at approximately $20,462,302.96. This trade represents a 4.71% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 160,241 shares of company stock worth $37,667,441 over the last 90 days. 8.90% of the stock is currently owned by company insiders.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon launched “Amazon Supply Chain Services” (ASCS), opening its freight/fulfillment/parcel network to outside businesses — a new addressable market investors compare to the AWS monetization playbook. Amazon opens up its logistics network to other businesses
• Positive Sentiment: Q1 results beat and CEO Andy Jassy’s defense of massive AI spending reassured investors: AWS growth reaccelerated and management framed capex as a long‑term ROI play. Andy Jassy says Amazon investors will be rewarded by all its AI spending
• Positive Sentiment: Several firms raised price targets (examples include BNP Paribas/others), which amplifies buyer appetite and validates the growth/AI/logistics thesis. BNP Paribas raises target
• Positive Sentiment: Amazon expanded same‑day fresh grocery deliveries to business customers, extending recurring demand and cross‑sell opportunities for fulfillment and advertising. Amazon Business same‑day grocery
• Neutral Sentiment: Insider sales by executives and directors were disclosed (10b5‑1 plan executions); these look like planned liquidity rather than a strategic red flag but are being watched. SEC Form 4
• Neutral Sentiment: Unusual, high options volume and institutional flows are amplifying intraday moves — important for short‑term volatility but not a directional fundamental change. Options volume story
• Neutral Sentiment: Internal AI tooling rollouts (Claude Code, Codex) and experiments merging AI chat into search improve operations/UX but have unclear near‑term revenue impact. Internal AI tooling adoption
• Negative Sentiment: Heavy AI capex has driven free cash flow sharply lower; analysts warn this raises execution and timing risk if AWS/AI revenue doesn’t scale to absorb the spending. FCF pressure analysis
• Negative Sentiment: Some analysts caution that reported earnings growth may be partly driven by AI lab demand (OpenAI/Anthropic) concentrated in cloud backlogs — a “mirage” risk if those relationships or margins change. Analyst mirage warning
• Negative Sentiment: Macro/inflationary concerns: large hyperscaler AI spending could feed energy and wage pressures, a multiplier for margin and valuation risk across the sector. Inflation risk piece

Analyst Upgrades and Downgrades

AMZN has been the topic of several recent analyst reports. Truist Financial upped their price objective on shares of Amazon.com from $285.00 to $310.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Daiwa Securities Group dropped their target price on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a report on Wednesday, February 11th. China Renaissance boosted their target price on Amazon.com from $300.00 to $326.00 and gave the company a “buy” rating in a research report on Tuesday. Weiss Ratings cut Amazon.com from a “buy (b)” rating to a “buy (b-)” rating in a research note on Wednesday, April 22nd. Finally, Citizens Jmp reaffirmed a “market outperform” rating and issued a $315.00 price objective on shares of Amazon.com in a research note on Friday, April 10th. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $313.09.

Amazon.com Stock Performance

Shares of AMZN stock opened at $273.54 on Wednesday. The firm has a 50 day moving average of $224.90 and a two-hundred day moving average of $227.88. The stock has a market capitalization of $2.94 trillion, a PE ratio of 32.72, a P/E/G ratio of 1.98 and a beta of 1.46. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a 52 week low of $183.85 and a 52 week high of $278.56.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to analysts’ expectations of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period last year, the firm earned $1.59 earnings per share. On average, research analysts predict that Amazon.com, Inc. will post 7.95 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.