RFG Advisory LLC Has $9.68 Million Holdings in Netflix, Inc. $NFLX

RFG Advisory LLC lifted its stake in Netflix, Inc. (NASDAQ:NFLX) by 950.9% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 103,243 shares of the Internet television network’s stock after buying an additional 93,419 shares during the period. RFG Advisory LLC’s holdings in Netflix were worth $9,680,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of NFLX. Vanguard Group Inc. increased its holdings in Netflix by 912.5% during the 4th quarter. Vanguard Group Inc. now owns 390,014,981 shares of the Internet television network’s stock valued at $36,567,805,000 after purchasing an additional 351,493,659 shares in the last quarter. Baillie Gifford & Co. increased its holdings in Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network’s stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares in the last quarter. Jennison Associates LLC increased its holdings in Netflix by 639.9% during the 4th quarter. Jennison Associates LLC now owns 34,871,951 shares of the Internet television network’s stock valued at $3,269,594,000 after purchasing an additional 30,158,900 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. increased its holdings in Netflix by 891.3% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network’s stock valued at $1,134,487,000 after purchasing an additional 10,879,276 shares in the last quarter. Finally, Principal Financial Group Inc. increased its holdings in Netflix by 850.7% during the 4th quarter. Principal Financial Group Inc. now owns 10,858,157 shares of the Internet television network’s stock valued at $1,018,062,000 after purchasing an additional 9,716,017 shares in the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Insiders Place Their Bets

In other news, CFO Spencer Adam Neumann sold 57,260 shares of the firm’s stock in a transaction on Friday, February 27th. The stock was sold at an average price of $95.50, for a total value of $5,468,330.00. Following the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at $7,046,658.50. This trade represents a 43.69% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Reed Hastings sold 420,550 shares of the firm’s stock in a transaction on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the transaction, the director owned 3,940 shares in the company, valued at $376,230.60. This represents a 99.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 1,431,627 shares of company stock worth $135,647,236 over the last three months. Insiders own 1.37% of the company’s stock.

Netflix Stock Down 3.4%

NASDAQ:NFLX opened at $87.89 on Wednesday. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The firm has a market capitalization of $370.09 billion, a P/E ratio of 28.39, a P/E/G ratio of 1.17 and a beta of 1.55. The stock’s fifty day simple moving average is $94.99 and its 200-day simple moving average is $96.53.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same period last year, the company earned $6.61 EPS. The firm’s revenue was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities research analysts expect that Netflix, Inc. will post 3.56 earnings per share for the current year.

Analyst Ratings Changes

A number of research firms recently weighed in on NFLX. Canaccord Genuity Group set a $125.00 price target on Netflix and gave the company a “buy” rating in a report on Wednesday, January 21st. Evercore began coverage on Netflix in a report on Friday, February 27th. They set an “outperform” rating and a $115.00 price target for the company. Daiwa Securities Group raised their price target on Netflix from $97.00 to $102.00 and gave the company an “outperform” rating in a report on Thursday, April 23rd. Huber Research raised Netflix from a “strong sell” rating to a “strong-buy” rating in a report on Friday, February 27th. Finally, Needham & Company LLC reaffirmed a “buy” rating on shares of Netflix in a report on Friday, April 17th. Two analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and fifteen have assigned a Hold rating to the company. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $114.82.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Company/sector buyback talk could support the stock as shares struggle; buyback capacity is being highlighted for consumer-discretionary names including Netflix. Netflix, Pulte, and Mobileye Are Buying Their Own Dips—Should You?
• Positive Sentiment: Partnerships/distribution items (coverage around AMC) are drawing attention to content-windowing and theatrical ties that could expand reach and monetization. Why Is AMC Entertainment Stock Surging On Tuesday?
• Neutral Sentiment: Macro/strategy view — some analysts argue the first half of the year looks soft but that the bull case hinges on a stronger second half (subscription and monetization tailwinds); this is more forward‑looking than immediate. Netflix’s (NFLX) First Half Is Soft. The Second Half Is Where the Bull Case Lives
• Neutral Sentiment: Company fundamentals: Netflix recently beat Q1 EPS and set Q2 EPS guidance at $0.78; that underpins medium-term confidence even as near-term volatility persists. NFLX Stock Profile & Earnings Summary
• Negative Sentiment: Very large insider selling: director Reed Hastings sold 407,550 shares (~$38M) under a Rule 10b5‑1 plan — a material increase in available supply that traders are pricing in. Reed Hastings Sells 407,550 Shares of Netflix Stock
• Negative Sentiment: Other insider sales: CEO Ted Sarandos and exec David Hyman also sold shares to cover tax obligations tied to awards — multiple insider exits on the same days amplify near‑term selling pressure. Netflix Insider Sells (Sarandos, Hyman)
• Negative Sentiment: Analyst/technical headwinds: several notes flag resistance around ~$100 and lower consensus near-term targets; technical selling and positioning help explain intraday weakness. What’s Going On With Netflix Stock Tuesday?

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.