Weekly Research Analysts’ Ratings Updates for Hasbro (HAS)

A number of research firms have changed their ratings and price targets for Hasbro (NASDAQ: HAS):

• 4/29/2026 – Hasbro was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 4/24/2026 – Hasbro had its price target lowered by DA Davidson from $110.00 to $100.00. They now have a “neutral” rating on the stock.
• 4/23/2026 – Hasbro had its price target raised by JPMorgan Chase & Co. from $115.00 to $125.00. They now have an “overweight” rating on the stock.
• 4/23/2026 – Hasbro had its price target raised by Morgan Stanley from $119.00 to $122.00. They now have an “overweight” rating on the stock.
• 4/14/2026 – Hasbro was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 4/1/2026 – Hasbro had its price target lowered by BNP Paribas Exane from $118.00 to $115.00. They now have an “outperform” rating on the stock.
• 3/15/2026 – Hasbro was upgraded by Wall Street Zen from “buy” to “strong-buy”.

Insider Activity

In other news, insider Timothy J. Kilpin sold 7,773 shares of the company’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $103.00, for a total transaction of $800,619.00. Following the completion of the sale, the insider owned 36,528 shares of the company’s stock, valued at $3,762,384. This represents a 17.55% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Christian P. Cocks sold 196,411 shares of the company’s stock in a transaction dated Thursday, February 26th. The shares were sold at an average price of $100.33, for a total transaction of $19,705,915.63. Following the sale, the chief executive officer directly owned 303,310 shares of the company’s stock, valued at $30,431,092.30. The trade was a 39.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 0.71% of the stock is owned by corporate insiders.

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.