Baldwin Insurance Group Lays Out 3B30 Growth Plan, CAC Synergies and Buyback

Baldwin Insurance Group (NASDAQ:BWIN) executives outlined the insurance broker’s growth strategy, margin targets and integration priorities following recent transactions during a presentation hosted by William Blair.

Chief Executive Officer Trevor Baldwin said the company, founded in 2011 and taken public in 2019, has grown from roughly $150 million of pro forma revenue at the time of its initial public offering to an expected $1.5 billion of revenue in 2025. Including the recent CAC merger and transactions with Obie and Capstone, Baldwin said the company is approaching nearly $2 billion of pro forma run-rate revenue.

Baldwin said the company is focused on its “3B30” framework: reaching $3 billion of revenue and approximately a 30% EBITDA margin by the end of 2029. He said the company has built its platform around three operating segments: Insurance Advisory Solutions, Underwriting, Capacity and Technology Solutions, and Mainstreet Insurance.

Company Highlights Growth Across Three Segments

Baldwin said the Insurance Advisory Solutions business, which includes traditional retail insurance brokerage for midsize and large businesses, is now nearly $1.1 billion of revenue inclusive of CAC. He said the business is organized around industry and product specialties and that about 80% of the segment’s revenue comes from clients spending at least $500,000 annually on insurance premiums.

He framed that client complexity as a defense against potential artificial intelligence-driven disruption, saying those clients are unlikely to buy insurance “through a chatbot or online interface anytime soon.” Baldwin said human judgment, trust and relationships remain important for complex risk issues and claims management.

In the Underwriting, Capacity and Technology Solutions business, Baldwin said the company has expanded from one product and $60 million of premium to 22 products and more than $1.2 billion of premium. He said the platform has delivered an inception-to-date loss ratio of less than 55% across its programs.

In Mainstreet Insurance, Baldwin said the company has built a leading embedded personal insurance platform. He said its Westwood business partners with 20 of the top 25 homebuilders, and its mortgage platform has 16 partners live in less than 18 months, with additional onboarding planned through the end of the year.

CFO Points to Organic Growth and Margin Expansion

Chief Financial Officer Brad Hale said Baldwin has grown organically at between two and five times the peer average in each year over the past six to seven years, while peer average organic growth has been in the low 3% range. He attributed that performance to specialization, sales productivity, embedded distribution and the company’s MGA product development efforts.

Hale said the company’s adjusted EBITDA margin was 23% on a gross revenue basis for the trailing 12 months ended in the first quarter of 2025. He said that would equate to about 28% on a net revenue basis, which is how many peers report margins.

To reach the 30% EBITDA margin target under the 3B30 plan, Hale said Baldwin is pursuing efficiency improvements across its segments. In Insurance Advisory Solutions, he said the company has begun a program involving automation tools and offshoring and sees a path to 300 to 400 basis points of margin expansion. In UCTS, he said margin improvement depends on scale, AI and automation across a largely fixed compensation base. In Mainstreet, he said Westwood already operates at a 40%-plus EBITDA margin, while the mortgage channel is currently operating at a negative margin as it scales.

CAC Integration Seen as Key Growth Driver

Baldwin and Hale both emphasized the importance of the CAC merger, describing it as a combination of complementary middle-market and specialty capabilities. Baldwin said CAC’s transaction liability, tax and contingent risk capabilities helped drive 27% growth at CAC in the first quarter, though he said that should not be considered a run-rate figure.

Asked how Baldwin plans to retain CAC’s experts, Baldwin said CAC shareholders, including meaningful revenue producers, became meaningful shareholders in Baldwin and agreed to a five-year lockup. He also cited two one-year earn-outs and the opportunity for employees to work on a broader platform.

Hale said the CAC deal may be “the most synergistic deal” Baldwin has done, combining a business that was largely middle market with one that was largely specialty. Baldwin said early cross-selling activity has been roughly balanced in both directions between CAC and Baldwin’s legacy platform.

Capital Allocation Includes New Buyback Program

Hale said Baldwin’s capital allocation priorities have historically centered on organic initiatives, including investments in talent and technology, as well as selective M&A. He said the company is now deploying capital toward share repurchases after its board authorized a $250 million buyback at year-end.

“Given the relative landscape for M&A multiples in relation to our own multiple, we have deemed that the best near-term use of capital,” Hale said. He added that the buyback will slightly delay the company’s deleveraging, but said management views it as the right use of capital at this time.

Baldwin said the company’s M&A approach is not focused on volume, but on acquiring high-quality platforms with strong talent, cultural alignment, strategic fit and financial rationale. He said roughly half of Baldwin’s current revenue has been acquired, while the other half has been built organically.

About Baldwin Insurance Group (NASDAQ:BWIN)

Baldwin Insurance Group, Inc (NASDAQ: BWIN) is a specialty insurance and surety firm that underwrites contract bonds, commercial insurance policies and related risk-management services. Its core offerings include contract and commercial surety, which provide performance and payment guarantees to obligees in construction, service and public-sector projects. In addition, the company delivers complementary commercial lines coverages designed to mitigate liability, property and workers’ compensation exposures.

Through a network of regional agency offices primarily across the Midwestern United States, Baldwin Insurance Group serves contractors, developers, small and mid-sized businesses as well as municipal and public-sector clients.