Helen of Troy (NASDAQ:HELE) Stock Price Down 6.9% – Here’s Why

Helen of Troy Limited (NASDAQ:HELE) shares dropped 6.9% on Wednesday . The company traded as low as $26.89 and last traded at $26.6210. Approximately 293,603 shares were traded during mid-day trading, a decline of 57% from the average daily volume of 689,537 shares. The stock had previously closed at $28.60.

Key Headlines Impacting Helen of Troy

Here are the key news stories impacting Helen of Troy this week:

• Positive Sentiment: Zacks highlighted Helen of Troy as one of four cosmetics stocks benefiting from favorable industry trends, including stronger skincare demand, product innovation, and expanding digital channels. 4 Cosmetics Stocks Worth Watching on Favorable Industry Trends
• Neutral Sentiment: Multiple law firms issued investor alerts and deadline reminders tied to an already-filed class action lawsuit against Helen of Troy Limited, keeping the case in focus for shareholders ahead of the August 3, 2026 deadline. HELE Deadline Alert: Levi & Korsinsky Reminds Helen of Troy Limited (HELE) Investors of Securities Class Action Deadline on August 3, 2026
• Negative Sentiment: Newsfile reported that a class action lawsuit has been filed against Helen of Troy Limited and certain officers, alleging investor harm during the April 24, 2024 to October 8, 2025 class period, which could increase legal and reputational risk. Bronstein, Gewirtz & Grossman LLC Urges Helen of Troy Limited Investors to Act: Class Action Filed Alleging Investor Harm
• Negative Sentiment: Additional firms, including Rosen, Robbins, Pomerantz, Schall, and Gross Law, repeated class-action notices and lead-plaintiff solicitations, reinforcing the bearish legal overhang on HELE shares. INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Helen of Troy Limited of Class Action Lawsuit and Upcoming Deadlines – HELE

Analysts Set New Price Targets

HELE has been the topic of a number of analyst reports. Canaccord Genuity Group raised their price objective on shares of Helen of Troy from $18.00 to $23.00 and gave the company a “hold” rating in a report on Friday, April 24th. Zacks Research upgraded shares of Helen of Troy from a “hold” rating to a “strong-buy” rating in a report on Tuesday, May 5th. UBS Group raised their price objective on shares of Helen of Troy from $16.00 to $25.00 and gave the company a “neutral” rating in a report on Friday, April 24th. Wall Street Zen lowered shares of Helen of Troy from a “buy” rating to a “hold” rating in a report on Saturday, May 23rd. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Helen of Troy in a report on Friday, March 27th. Two analysts have rated the stock with a Strong Buy rating, two have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, Helen of Troy currently has an average rating of “Moderate Buy” and an average price target of $24.00.

Helen of Troy Price Performance

The company’s 50 day moving average is $23.38 and its 200 day moving average is $20.06. The company has a current ratio of 1.71, a quick ratio of 0.81 and a debt-to-equity ratio of 0.95. The stock has a market capitalization of $615.64 million, a price-to-earnings ratio of -0.68 and a beta of 1.34.

Helen of Troy (NASDAQ:HELE) last announced its quarterly earnings results on Thursday, April 23rd. The company reported $0.83 EPS for the quarter, topping the consensus estimate of $0.74 by $0.09. Helen of Troy had a negative net margin of 50.33% and a positive return on equity of 7.00%. The firm had revenue of $470.03 million for the quarter, compared to analyst estimates of $450.38 million. During the same period last year, the business earned $2.33 EPS. Helen of Troy’s revenue for the quarter was down 3.3% compared to the same quarter last year. Helen of Troy has set its FY 2027 guidance at 3.250-3.750 EPS. Research analysts anticipate that Helen of Troy Limited will post 2.81 EPS for the current fiscal year.

Institutional Investors Weigh In On Helen of Troy

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its stake in Helen of Troy by 4.3% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 13,533 shares of the company’s stock worth $724,000 after acquiring an additional 563 shares in the last quarter. Rhumbline Advisers raised its stake in Helen of Troy by 1.5% during the 3rd quarter. Rhumbline Advisers now owns 74,575 shares of the company’s stock worth $1,879,000 after acquiring an additional 1,068 shares in the last quarter. iSAM Funds UK Ltd acquired a new stake in Helen of Troy during the 3rd quarter worth $27,000. Allworth Financial LP raised its stake in Helen of Troy by 922.7% during the 4th quarter. Allworth Financial LP now owns 1,350 shares of the company’s stock worth $29,000 after acquiring an additional 1,218 shares in the last quarter. Finally, Signaturefd LLC raised its stake in Helen of Troy by 47.8% during the 4th quarter. Signaturefd LLC now owns 3,829 shares of the company’s stock worth $81,000 after acquiring an additional 1,238 shares in the last quarter.

Helen of Troy Company Profile

Helen of Troy Limited is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.

The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design.