Strong Tower Advisory Services Raises Stake in Amazon.com, Inc. $AMZN

Posted by Linda Flegge on Jun 25th, 2026

Strong Tower Advisory Services boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% in the 1st quarter, according to the company in its most recent disclosure with the SEC. The firm owned 59,845 shares of the e-commerce giant’s stock after buying an additional 2,235 shares during the quarter. Amazon.com makes up approximately 2.3% of Strong Tower Advisory Services’ portfolio, making the stock its 13th largest holding. Strong Tower Advisory Services’ holdings in Amazon.com were worth $12,464,000 as of its most recent SEC filing.

A number of other large investors have also added to or reduced their stakes in the stock. MilWealth Group LLC increased its stake in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. purchased a new position in Amazon.com in the fourth quarter valued at approximately $45,000. Elkhorn Partners Limited Partnership grew its holdings in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the period. Fairway Wealth LLC grew its holdings in Amazon.com by 95.6% during the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after purchasing an additional 108 shares during the period. Finally, Prudent Man Investment Management Inc. increased its position in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock worth $53,000 after buying an additional 107 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $234.24 on Thursday. The business’s fifty day moving average is $256.29 and its 200 day moving average is $234.16. The firm has a market cap of $2.52 trillion, a price-to-earnings ratio of 28.02, a PEG ratio of 1.75 and a beta of 1.44. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm’s revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the company earned $1.59 EPS. Research analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 15,467 shares of the company’s stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the sale, the chief executive officer owned 14,159 shares of the company’s stock, valued at approximately $3,729,480.60. This represents a 52.21% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction that occurred on Monday, June 1st. The stock was sold at an average price of $266.19, for a total transaction of $266,190.00. Following the completion of the sale, the chief executive officer owned 485,527 shares in the company, valued at $129,242,432.13. This represents a 0.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 195,774 shares of company stock valued at $51,614,434. Company insiders own 8.90% of the company’s stock.

Analysts Set New Price Targets

Several analysts have issued reports on AMZN shares. Susquehanna restated a “positive” rating and issued a $325.00 target price (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. Barclays reiterated an “overweight” rating on shares of Amazon.com in a research note on Tuesday, June 9th. Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a research note on Thursday, June 18th. Oppenheimer upped their price objective on shares of Amazon.com from $275.00 to $320.00 and gave the company an “outperform” rating in a report on Thursday, April 30th. Finally, Truist Financial increased their target price on shares of Amazon.com from $310.00 to $320.00 and gave the stock a “buy” rating in a research report on Friday, May 29th. Fifty-seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $312.78.

Read Our Latest Research Report on AMZN

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Prime Day demand appears to be supporting sentiment, with reports of strong early online spending and investor expectations for a Q2 revenue beat. Reuters: US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Positive Sentiment: Amazon’s Zoox autonomous vehicle unit unveiled a redesigned robotaxi and said it is preparing for larger-scale production and a wider commercial rollout later this year, reinforcing the company’s long-term optionality in mobility. CNBC: Amazon’s Zoox unveils redesigned robotaxi ahead of upcoming expansion
Positive Sentiment: Wall Street commentary remains constructive, with analysts and major investors highlighting Amazon’s AWS growth, AI shopping tools, and advertising/Prime businesses as reasons the stock can keep compounding over time. Benzinga: Cathie Wood Is Rebuilding The Magnificent 7 Trade
Neutral Sentiment: Amazon’s AWS and AI teams continue to promote new capabilities, including expanded Bedrock functionality and commentary that AI will reshape white-collar work rather than eliminate it, which supports the long-term AI narrative but does not create an immediate catalyst. Zacks: Amazon Strengthens Bedrock Ecosystem: What’s Next for Enterprise AI?
Negative Sentiment: Some investors remain concerned that heavy AI infrastructure spending and Prime Day timing shifts could pressure future comparisons, and Amazon has also faced added noise from labor and regulatory headlines. MarketBeat: Amazon’s Pullback Deepens as a New FTC Risk Hits the Stock

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.