ServiceNow (NYSE:NOW) Trading Up 1.6% – Here’s What Happened

ServiceNow, Inc. (NYSE:NOW)’s stock price shot up 1.6% during mid-day trading on Monday . The stock traded as high as $103.21 and last traded at $99.8950. Approximately 24,790,248 shares traded hands during mid-day trading, an increase of 3% from the average session volume of 24,170,748 shares. The stock had previously closed at $98.34.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Guggenheim upgraded ServiceNow to Buy from Neutral and set a $125 price target, saying the stock’s valuation looks attractive after a tough selloff in enterprise software. ServiceNow jumps 4% as Guggenheim flips from Neutral to Buy
• Positive Sentiment: ServiceNow and Accenture launched a joint initiative to modernize enterprise risk management with agentic AI and managed security services, reinforcing the company’s AI and cybersecurity growth story. ServiceNow, Accenture unveil AI-driven cyber risk management offering
• Positive Sentiment: Multiple reports highlighted that ServiceNow is benefiting from enterprise AI adoption, strong workflow demand, and new security offerings, which could support future revenue growth. NOW Benefits From Enterprise AI Adoption: Buy, Sell, or Hold the Stock?
• Positive Sentiment: The company’s recurring revenue platform and history of earnings beats are keeping expectations elevated ahead of its next results, with analysts seeing a good chance of another upside surprise. Will ServiceNow (NOW) Beat Estimates Again in Its Next Earnings Report?
• Neutral Sentiment: ServiceNow announced it will report second-quarter 2026 financial results on July 22, which puts the stock on watch but does not change the operating picture yet. ServiceNow to Announce Second Quarter 2026 Financial Results on July 22
• Negative Sentiment: Some commentary still points to AI competition and valuation risk in enterprise software, so the rally may remain vulnerable if growth expectations slow. ServiceNow and Salesforce shares now look like buys, as ‘Armageddon’ fears are too extreme, analyst says

Analysts Set New Price Targets

A number of brokerages have weighed in on NOW. Mizuho lowered their price target on ServiceNow from $150.00 to $140.00 and set an “outperform” rating on the stock in a research report on Thursday, April 23rd. Sanford C. Bernstein reiterated an “outperform” rating on shares of ServiceNow in a research note on Monday. Citizens Jmp reiterated a “market outperform” rating and set a $157.00 target price on shares of ServiceNow in a research note on Tuesday, May 5th. Piper Sandler decreased their target price on ServiceNow from $200.00 to $140.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Finally, Wolfe Research set a $125.00 price target on ServiceNow in a research note on Thursday, April 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, four have issued a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $141.68.

ServiceNow Stock Up 6.6%

The stock’s fifty day simple moving average is $100.23 and its 200-day simple moving average is $113.88. The stock has a market cap of $109.09 billion, a P/E ratio of 63.15, a P/E/G ratio of 1.66 and a beta of 0.94. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion for the quarter, compared to analysts’ expectations of $3.75 billion. During the same period last year, the firm earned $0.81 earnings per share. The business’s revenue for the quarter was up 22.1% on a year-over-year basis. As a group, research analysts forecast that ServiceNow, Inc. will post 2.34 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, insider Paul Fipps sold 1,048 shares of the company’s stock in a transaction on Monday, May 18th. The stock was sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the sale, the insider directly owned 12,072 shares in the company, valued at approximately $1,189,212.72. This represents a 7.99% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total value of $130,845.00. Following the sale, the director directly owned 44,930 shares in the company, valued at approximately $3,919,243.90. This trade represents a 3.23% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 28,071 shares of company stock worth $2,529,956 in the last quarter. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several institutional investors and hedge funds have recently bought and sold shares of NOW. JT Stratford LLC lifted its holdings in shares of ServiceNow by 3.5% during the 3rd quarter. JT Stratford LLC now owns 385 shares of the information technology services provider’s stock worth $354,000 after acquiring an additional 13 shares during the period. Florida Financial Advisors LLC raised its position in ServiceNow by 5.4% during the second quarter. Florida Financial Advisors LLC now owns 273 shares of the information technology services provider’s stock valued at $280,000 after purchasing an additional 14 shares in the last quarter. First Affirmative Financial Network raised its position in ServiceNow by 1.7% during the third quarter. First Affirmative Financial Network now owns 892 shares of the information technology services provider’s stock valued at $821,000 after purchasing an additional 15 shares in the last quarter. Nicolet Advisory Services LLC lifted its stake in ServiceNow by 1.1% during the third quarter. Nicolet Advisory Services LLC now owns 1,462 shares of the information technology services provider’s stock worth $1,322,000 after purchasing an additional 16 shares during the last quarter. Finally, Perennial Investment Advisors LLC lifted its stake in ServiceNow by 6.7% during the third quarter. Perennial Investment Advisors LLC now owns 270 shares of the information technology services provider’s stock worth $248,000 after purchasing an additional 17 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.