Insider Selling: BlackBerry (NYSE:BB) SVP Sells 2,556 Shares of Stock

BlackBerry Limited (NYSE:BB) SVP Jennifer Armstrong-Owen sold 2,556 shares of the stock in a transaction that occurred on Thursday, July 2nd. The shares were sold at an average price of $11.22, for a total transaction of $28,678.32. Following the transaction, the senior vice president owned 101,751 shares in the company, valued at approximately $1,141,646.22. This trade represents a 2.45% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website.

BlackBerry Stock Performance

NYSE:BB traded down $0.14 on Monday, hitting $11.37. The stock had a trading volume of 21,085,844 shares, compared to its average volume of 20,122,301. The business’s 50-day simple moving average is $8.22 and its two-hundred day simple moving average is $5.30. BlackBerry Limited has a 52-week low of $3.12 and a 52-week high of $13.59. The company has a quick ratio of 2.20, a current ratio of 2.20 and a debt-to-equity ratio of 0.26. The stock has a market cap of $6.66 billion, a price-to-earnings ratio of 126.35 and a beta of 2.20.

BlackBerry (NYSE:BB) last issued its quarterly earnings results on Thursday, June 25th. The company reported $0.04 earnings per share for the quarter, topping the consensus estimate of $0.03 by $0.01. BlackBerry had a net margin of 10.31% and a return on equity of 11.66%. The business had revenue of $152.90 million for the quarter, compared to analysts’ expectations of $136.10 million. During the same quarter last year, the company posted $0.02 EPS. The company’s revenue was up 25.6% compared to the same quarter last year. BlackBerry has set its FY 2027 guidance at 0.160-0.200 EPS and its Q2 2027 guidance at 0.030-0.040 EPS. As a group, research analysts predict that BlackBerry Limited will post 0.13 earnings per share for the current year.

Analyst Upgrades and Downgrades

Several brokerages have recently issued reports on BB. Stifel Nicolaus started coverage on shares of BlackBerry in a research report on Wednesday, June 24th. They set a “buy” rating and a $12.00 target price on the stock. Raymond James Financial raised their price target on BlackBerry from $4.75 to $9.50 and gave the stock a “market perform” rating in a report on Friday, June 26th. Canadian Imperial Bank of Commerce increased their price objective on shares of BlackBerry from $10.00 to $13.00 and gave the company an “outperformer” rating in a research report on Friday, June 26th. Canaccord Genuity Group raised their price target on shares of BlackBerry from $8.20 to $10.30 and gave the stock a “hold” rating in a report on Friday, June 26th. Finally, TD upped their target price on BlackBerry from $5.00 to $8.00 and gave the company a “hold” rating in a research report on Friday, June 26th. Two analysts have rated the stock with a Buy rating and nine have given a Hold rating to the company’s stock. According to MarketBeat, BlackBerry currently has a consensus rating of “Hold” and an average price target of $8.92.

Institutional Trading of BlackBerry

Institutional investors have recently made changes to their positions in the company. Delos Wealth Advisors LLC purchased a new stake in BlackBerry in the third quarter valued at $34,000. CI Investments Inc. lifted its position in BlackBerry by 48.4% in the third quarter. CI Investments Inc. now owns 8,414 shares of the company’s stock valued at $41,000 after buying an additional 2,745 shares during the last quarter. Wealthfront Advisers LLC purchased a new stake in shares of BlackBerry in the 1st quarter valued at approximately $34,000. Bank of New York Mellon Corp purchased a new position in shares of BlackBerry during the 1st quarter worth approximately $37,000. Finally, NewEdge Advisors LLC raised its position in BlackBerry by 2,349.1% in the third quarter. NewEdge Advisors LLC now owns 11,682 shares of the company’s stock valued at $57,000 after purchasing an additional 11,205 shares during the period. Hedge funds and other institutional investors own 54.48% of the company’s stock.

BlackBerry Company Profile

BlackBerry Limited, formerly known as Research In Motion (RIM), is a Canadian enterprise software and cybersecurity company based in Waterloo, Ontario. Since its founding in 1984, the firm has evolved from a pioneer in mobile devices into a specialist in secure communications, endpoint management, and embedded systems software. BlackBerry’s core mission today centers on delivering security-first solutions that protect critical data and infrastructure across diverse industries.

At the heart of BlackBerry’s offerings is the BlackBerry Spark® platform, which combines unified endpoint management (UEM), secure communications, and artificial intelligence–driven threat detection into a single framework.