Head to Head Comparison: Deckers Outdoor (NYSE:DECK) & MINISO Group (NYSE:MNSO)

MINISO Group (NYSE:MNSO) and Deckers Outdoor (NYSE:DECK) are both retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, earnings, institutional ownership, valuation, dividends and risk.

Insider and Institutional Ownership

17.2% of MINISO Group shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 73.5% of MINISO Group shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares MINISO Group and Deckers Outdoor”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MINISO Group	$3.07 billion	1.25	$167.62 million	$0.94	13.20
Deckers Outdoor	$5.47 billion	2.45	$1.02 billion	$7.04	13.69

Deckers Outdoor has higher revenue and earnings than MINISO Group. MINISO Group is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares MINISO Group and Deckers Outdoor’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MINISO Group	9.03%	18.98%	7.26%
Deckers Outdoor	18.90%	41.19%	26.84%

Analyst Recommendations

This is a summary of current recommendations for MINISO Group and Deckers Outdoor, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MINISO Group	2	1	3	0	2.17
Deckers Outdoor	2	13	9	0	2.29

MINISO Group presently has a consensus price target of $21.73, indicating a potential upside of 75.20%. Deckers Outdoor has a consensus price target of $121.11, indicating a potential upside of 25.68%. Given MINISO Group’s higher possible upside, research analysts clearly believe MINISO Group is more favorable than Deckers Outdoor.

Risk & Volatility

MINISO Group has a beta of 0.1, meaning that its share price is 90% less volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500.

Summary

Deckers Outdoor beats MINISO Group on 12 of the 14 factors compared between the two stocks.

About MINISO Group

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, Asia, the United States, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. The company was founded in 2013 and is based in Guangzhou, China.

About Deckers Outdoor

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.