Haoxi Health Technology (NASDAQ:HAO) and System1 (NYSE:SST) Critical Survey

System1 (NYSE:SST) and Haoxi Health Technology (NASDAQ:HAO) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, dividends, earnings, valuation, profitability, risk and institutional ownership.

Volatility and Risk

System1 has a beta of 1.53, meaning that its stock price is 53% more volatile than the S&P 500. Comparatively, Haoxi Health Technology has a beta of -1.46, meaning that its stock price is 246% less volatile than the S&P 500.

Profitability

This table compares System1 and Haoxi Health Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
System1	-42.18%	-439.90%	-18.89%
Haoxi Health Technology	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of current ratings for System1 and Haoxi Health Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
System1	1	0	1	0	2.00
Haoxi Health Technology	1	0	0	0	1.00

System1 presently has a consensus target price of $10.00, indicating a potential upside of 432.48%. Given System1’s stronger consensus rating and higher probable upside, equities research analysts clearly believe System1 is more favorable than Haoxi Health Technology.

Insider & Institutional Ownership

87.5% of System1 shares are held by institutional investors. 10.2% of System1 shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation & Earnings

This table compares System1 and Haoxi Health Technology”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
System1	$266.13 million	0.07	-$65.35 million	($12.00)	-0.16
Haoxi Health Technology	$32.80 million	0.04	$3.88 million	N/A	N/A

Haoxi Health Technology has lower revenue, but higher earnings than System1.

Summary

System1 beats Haoxi Health Technology on 8 of the 12 factors compared between the two stocks.

About System1

System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.

About Haoxi Health Technology

Haoxi Health Technology Limited, through its subsidiaries, provides online marketing solutions in China. It offers online marketing solutions, including online short video marketing solutions to advertisers through its media partners; and customized marketing solutions by planning, producing, placing, and optimizing online ads to help advertisers acquire, convert, and retain consumers on various online media platforms. The company places its ads through mainstream online short video and social media platforms, such as Toutiao, Douyin, WeChat, and Sina Weibo. It serves advertiser client base primarily in the healthcare industry. The company was founded in 2018 and is based in Beijing, China.