MINISO Group (NYSE:MNSO – Get Free Report) and My Size (NASDAQ:MYSZ – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, earnings, risk, valuation, profitability and analyst recommendations.
Risk & Volatility
MINISO Group has a beta of 0.1, suggesting that its stock price is 90% less volatile than the S&P 500. Comparatively, My Size has a beta of -0.09, suggesting that its stock price is 109% less volatile than the S&P 500.
Profitability
This table compares MINISO Group and My Size’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MINISO Group | 5.32% | 19.41% | 7.11% |
| My Size | -66.75% | -161.47% | -82.22% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MINISO Group | $23.55 billion | 0.12 | $167.62 million | $0.58 | 16.15 |
| My Size | $9.36 million | 0.17 | -$5.85 million | ($15.48) | -0.14 |
MINISO Group has higher revenue and earnings than My Size. My Size is trading at a lower price-to-earnings ratio than MINISO Group, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings for MINISO Group and My Size, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MINISO Group | 1 | 4 | 2 | 1 | 2.38 |
| My Size | 1 | 0 | 0 | 0 | 1.00 |
MINISO Group currently has a consensus target price of $15.27, indicating a potential upside of 63.11%. Given MINISO Group’s stronger consensus rating and higher possible upside, equities research analysts clearly believe MINISO Group is more favorable than My Size.
Insider & Institutional Ownership
17.2% of MINISO Group shares are owned by institutional investors. Comparatively, 27.7% of My Size shares are owned by institutional investors. 73.5% of MINISO Group shares are owned by company insiders. Comparatively, 13.7% of My Size shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
MINISO Group beats My Size on 13 of the 15 factors compared between the two stocks.
About MINISO Group
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, Asia, the United States, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. The company was founded in 2013 and is based in Guangzhou, China.
About My Size
My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solutions for fashion ecommerce companies in Israel, Spain, and internationally. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution. It provides MySizeID; Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.
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