Analysts’ Recent Ratings Updates for Vital Farms (VITL)

A number of research firms have changed their ratings and price targets for Vital Farms (NASDAQ: VITL):

• 11/10/2026 – Vital Farms had its “buy” rating reaffirmed by UBS Group. They now have a $18.00 price target on the stock.
• 11/4/2026 – Vital Farms had its “outperform” rating reaffirmed by BMO Capital Markets.
• 11/4/2026 – Vital Farms had its price target lowered by Needham & Company LLC from $14.00 to $13.00. They now have a “buy” rating on the stock.
• 11/3/2026 – Vital Farms was upgraded by Craig Hallum from “hold” to “buy”. They now have a $12.00 price target on the stock.
• 10/27/2026 – Vital Farms was given a new $10.00 price target by DA Davidson.
• 10/15/2026 – Vital Farms had its price target lowered by Stifel Nicolaus from $11.00 to $9.00. They now have a “hold” rating on the stock.
• 10/13/2026 – Vital Farms had its price target lowered by TD Cowen from $11.00 to $8.00. They now have a “hold” rating on the stock.
• 9/29/2026 – Vital Farms was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 9/17/2026 – Vital Farms had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $14.00 price target on the stock.

Vital Farms Stock Performance

Shares of VITL stock opened at $8.97 on Friday. The company has a current ratio of 1.56, a quick ratio of 1.20 and a debt-to-equity ratio of 0.42. The firm has a fifty day simple moving average of $9.61 and a two-hundred day simple moving average of $13.30. Vital Farms, Inc. has a 12 month low of $7.95 and a 12 month high of $36.10. The firm has a market capitalization of $385.17 million, a PE ratio of -16.31 and a beta of 1.16.

Vital Farms (NASDAQ:VITL) last released its quarterly earnings data on Tuesday, November 3rd. The company reported ($0.15) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.11) by ($0.04). The business had revenue of $182.16 million during the quarter, compared to the consensus estimate of $181.78 million. Vital Farms had a negative net margin of 3.03% and a negative return on equity of 3.74%. The firm’s quarterly revenue was down 8.4% on a year-over-year basis. During the same period last year, the business posted $0.36 earnings per share. Analysts forecast that Vital Farms, Inc. will post -0.82 EPS for the current fiscal year.

Insider Buying and Selling at Vital Farms

In related news, major shareholder Matthew O’Hayer sold 66,200 shares of the firm’s stock in a transaction dated Monday, November 9th. The shares were sold at an average price of $9.68, for a total value of $640,816.00. Following the transaction, the insider owned 6,261,970 shares of the company’s stock, valued at approximately $60,615,869.60. This trade represents a 1.05% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. 3.90% of the stock is owned by corporate insiders.

Vital Farms, Inc. is a food company that produces and markets pasture-raised eggs and butter. Its products are sold under the Vital Farms brand and include shell eggs, hard-boiled eggs and butter. Founded in 2007 and headquartered in Austin, Texas, the company works with a network of family farms that raise hens on pasture. Vital Farms sources its products from farms primarily across the United States. The company distributes its products through grocery retailers and other food channels, including foodservice.