True North Advisors LLC Sells 7,977 Shares of Salesforce Inc. $CRM

True North Advisors LLC lessened its position in shares of Salesforce Inc. (NYSE:CRM) by 76.3% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 2,475 shares of the CRM provider’s stock after selling 7,977 shares during the period. True North Advisors LLC’s holdings in Salesforce were worth $656,000 at the end of the most recent reporting period.

A number of other large investors have also recently added to or reduced their stakes in the company. Vanguard Group Inc. increased its holdings in Salesforce by 0.8% during the 3rd quarter. Vanguard Group Inc. now owns 89,572,253 shares of the CRM provider’s stock worth $21,228,624,000 after purchasing an additional 748,772 shares in the last quarter. State Street Corp increased its holdings in Salesforce by 0.3% during the 3rd quarter. State Street Corp now owns 49,420,657 shares of the CRM provider’s stock worth $11,732,966,000 after purchasing an additional 159,739 shares in the last quarter. Capital International Investors increased its holdings in Salesforce by 9.4% during the 3rd quarter. Capital International Investors now owns 20,051,119 shares of the CRM provider’s stock worth $4,753,519,000 after purchasing an additional 1,729,440 shares in the last quarter. Capital World Investors increased its holdings in Salesforce by 159.0% during the 3rd quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock worth $4,106,255,000 after purchasing an additional 10,636,161 shares in the last quarter. Finally, Invesco Ltd. grew its holdings in shares of Salesforce by 11.8% in the 3rd quarter. Invesco Ltd. now owns 7,155,512 shares of the CRM provider’s stock valued at $1,695,856,000 after acquiring an additional 754,116 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analyst Dan Ives argues the recent sell-off may be overdone and that CIO feedback shows AI deployments moving from pilot to large-scale rollouts in 2026, which should benefit major enterprise software vendors over time. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: Salesforce is expanding ecosystem reach via a partnership to supply cloud communications infrastructure for its Agentforce Contact Center, supporting product adoption and platform stickiness. Salesforce, Inc (CRM) Partners With A Key Cloud Communications Provider
• Positive Sentiment: A Navatar offering built on Salesforce shows third-party vendors continue to choose CRM as an enterprise platform, reinforcing Salesforce’s role in vertical workflows (M&A banking use case). Navatar Unveils AI-Powered M&A CRM Operating Model for Investment Banks and Boutique Advisors
• Neutral Sentiment: Recent benchmarking pieces review Salesforce’s Q4 results and metrics; the firm beat EPS and revenue estimates and reiterated multi-year growth targets, underscoring solid fundamentals even as multiples compress. Sales Software Stocks Q4 Results: Benchmarking Salesforce (NYSE:CRM)
• Neutral Sentiment: Zacks highlights investor attention on CRM and summarizes factors to watch—product momentum, margins, and AI investments—useful but not immediately price-moving. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
• Negative Sentiment: Investors dumped software stocks after Anthropic released a powerful new model, prompting concerns that increasingly capable AI could accelerate competition, margin pressure, or change software value chains. This sector-wide fear is weighing on CRM. Anthropic’s Latest AI Model Sends a Shockwave Through Software Stocks
• Negative Sentiment: CNBC’s Jim Cramer notes a renewed rotation into hardware/infrastructure names and away from software, favoring companies that underpin AI data centers—an allocation shift that pressures software multiple compression. Cramer explains the divergence in tech stocks – and why software may continue to lag
• Negative Sentiment: A report shows Slackbot being used as a CRM interface, highlighting potential competitive/usage threats if customers choose lighter, integrated Slack workflows over traditional Salesforce modules for some use cases. Slack instead of Salesforce: Slackbot becomes CRM interface

Salesforce Trading Down 3.1%

Shares of NYSE:CRM opened at $170.82 on Friday. Salesforce Inc. has a 52-week low of $167.12 and a 52-week high of $296.05. The company has a market capitalization of $157.67 billion, a P/E ratio of 21.87, a price-to-earnings-growth ratio of 1.28 and a beta of 1.29. The company has a 50-day simple moving average of $190.85 and a 200 day simple moving average of $227.04. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.76 and a current ratio of 0.76.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The business had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same period last year, the business posted $2.78 EPS. Salesforce’s revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Sell-side analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be paid a $0.44 dividend. This is an increase from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date is Thursday, April 9th. This represents a $1.76 annualized dividend and a yield of 1.0%. Salesforce’s dividend payout ratio (DPR) is 21.25%.

Salesforce announced that its Board of Directors has initiated a stock buyback program on Monday, March 16th that authorizes the company to buyback $25.00 billion in shares. This buyback authorization authorizes the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback programs are usually a sign that the company’s leadership believes its stock is undervalued.

Wall Street Analysts Forecast Growth

Several equities analysts have recently weighed in on CRM shares. KeyCorp decreased their price objective on Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a report on Tuesday, February 24th. Truist Financial set a $280.00 price objective on Salesforce in a report on Thursday, February 26th. Mizuho decreased their price objective on Salesforce from $280.00 to $265.00 and set an “outperform” rating for the company in a report on Thursday, February 26th. Roth Mkm decreased their price objective on Salesforce from $395.00 to $325.00 and set a “buy” rating for the company in a report on Thursday, February 26th. Finally, Arete Research upgraded Salesforce to a “strong-buy” rating in a report on Thursday, December 11th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, Salesforce has an average rating of “Moderate Buy” and an average price target of $280.21.

Insider Activity at Salesforce

In other news, Director Laura Alber bought 2,571 shares of the business’s stock in a transaction that occurred on Thursday, March 19th. The stock was acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the purchase, the director owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Also, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the sale, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This trade represents a 34.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 3.00% of the stock is currently owned by company insiders.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.