Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases $30,008.00 in Stock

Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu bought 12,100 shares of the stock in a transaction on Monday, April 13th. The stock was purchased at an average cost of $2.48 per share, with a total value of $30,008.00. Following the purchase, the chief executive officer directly owned 1,377,872 shares of the company’s stock, valued at approximately $3,417,122.56. This represents a 0.89% increase in their position. The purchase was disclosed in a document filed with the SEC, which is accessible through this link.

Wenbin Qiu also recently made the following trade(s):

• On Thursday, April 16th, Wenbin Qiu bought 17,500 shares of Baozun stock. The stock was purchased at an average cost of $2.84 per share, with a total value of $49,700.00.
• On Wednesday, April 15th, Wenbin Qiu bought 11,000 shares of Baozun stock. The stock was purchased at an average cost of $2.71 per share, with a total value of $29,810.00.
• On Tuesday, April 14th, Wenbin Qiu bought 11,500 shares of Baozun stock. The stock was purchased at an average cost of $2.63 per share, with a total value of $30,245.00.
• On Friday, April 10th, Wenbin Qiu bought 12,400 shares of Baozun stock. The stock was purchased at an average cost of $2.43 per share, with a total value of $30,132.00.
• On Thursday, April 9th, Wenbin Qiu bought 11,650 shares of Baozun stock. The stock was purchased at an average cost of $2.58 per share, with a total value of $30,057.00.
• On Wednesday, April 8th, Wenbin Qiu acquired 11,600 shares of Baozun stock. The shares were bought at an average cost of $2.58 per share, with a total value of $29,928.00.
• On Tuesday, April 7th, Wenbin Qiu acquired 12,000 shares of Baozun stock. The shares were bought at an average cost of $2.51 per share, with a total value of $30,120.00.

Baozun Stock Up 5.0%

Shares of BZUN stock opened at $3.14 on Friday. The firm has a fifty day moving average of $2.50 and a 200-day moving average of $2.86. Baozun Inc. has a 12-month low of $2.07 and a 12-month high of $4.88. The company has a market capitalization of $181.65 million, a price-to-earnings ratio of -5.41 and a beta of 0.40.

Analysts Set New Price Targets

Several equities research analysts have recently issued reports on the stock. Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a research report on Wednesday, January 21st. Zacks Research raised shares of Baozun to a “hold” rating in a research report on Wednesday, February 18th. One research analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Reduce”.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the business. XTX Topco Ltd bought a new position in Baozun in the fourth quarter valued at $219,000. Quadrature Capital Ltd bought a new position in Baozun in the fourth quarter valued at $51,000. Millennium Management LLC grew its position in Baozun by 579.9% in the fourth quarter. Millennium Management LLC now owns 144,052 shares of the technology company’s stock valued at $383,000 after purchasing an additional 122,865 shares in the last quarter. Jump Financial LLC bought a new position in Baozun in the fourth quarter valued at $158,000. Finally, Russell Investments Group Ltd. grew its position in Baozun by 81.4% in the fourth quarter. Russell Investments Group Ltd. now owns 28,760 shares of the technology company’s stock valued at $75,000 after purchasing an additional 12,907 shares in the last quarter. Institutional investors own 47.29% of the company’s stock.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.