Financial Analysis: J-Long Group (NASDAQ:JL) vs. V.F. (NYSE:VFC)

J-Long Group (NASDAQ:JL) and V.F. (NYSE:VFC) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

Profitability

This table compares J-Long Group and V.F.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
V.F.	2.33%	19.08%	2.84%

Analyst Recommendations

This is a breakdown of current recommendations and price targets for J-Long Group and V.F., as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
V.F.	3	13	3	1	2.10

V.F. has a consensus price target of $18.47, suggesting a potential downside of 11.86%. Given V.F.’s stronger consensus rating and higher possible upside, analysts plainly believe V.F. is more favorable than J-Long Group.

Risk and Volatility

J-Long Group has a beta of -2.14, meaning that its stock price is 314% less volatile than the S&P 500. Comparatively, V.F. has a beta of 1.65, meaning that its stock price is 65% more volatile than the S&P 500.

Institutional & Insider Ownership

86.8% of V.F. shares are held by institutional investors. 1.1% of V.F. shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares J-Long Group and V.F.”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$42.75 million	0.54	$2.59 million	N/A	N/A
V.F.	$9.50 billion	0.86	-$189.72 million	$0.55	38.10

J-Long Group has higher earnings, but lower revenue than V.F..

Summary

V.F. beats J-Long Group on 12 of the 13 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About V.F.

VF Corp. engages in the business of producing and marketing apparel, footwear, and accessories. It operates through the following segments: Outdoor, Active, Work, and Other. The Outdoor segment includes authentic outdoor-based lifestyle brands such as performance-based and outdoor apparel, footwear, and equipment. The Active segment focuses on activity-based lifestyle brands including active apparel, footwear, backpacks, luggage, and accessories. The Work segment offers work and work-inspired lifestyle brands with product offerings including apparel, footwear, and accessories. The Other segment refers to the sale of non-VF products and sourcing activities related to transition services. The company was founded by John Barbey in October 1899 and is headquartered in Denver, CO.