comScore (NASDAQ:SCOR) Stock Price Down 0.5% – Time to Sell?

Shares of comScore, Inc. (NASDAQ:SCOR) dropped 0.5% on Thursday . The company traded as low as $7.85 and last traded at $7.89. Approximately 46,387 shares changed hands during trading, an increase of 110% from the average daily volume of 22,142 shares. The stock had previously closed at $7.93.

Analyst Upgrades and Downgrades

Several analysts have commented on the company. Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research note on Friday, March 27th. Craig Hallum reiterated a “buy” rating on shares of comScore in a research note on Wednesday, March 18th. One equities research analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to data from MarketBeat.com, comScore currently has a consensus rating of “Hold”.

comScore Trading Up 0.8%

The stock has a market capitalization of $119.97 million, a PE ratio of 3.40 and a beta of 1.09. The company has a current ratio of 0.69, a quick ratio of 0.69 and a debt-to-equity ratio of 0.33. The stock has a 50 day moving average price of $7.26 and a 200-day moving average price of $7.27.

Hedge Funds Weigh In On comScore

Several institutional investors and hedge funds have recently bought and sold shares of SCOR. Westerly Capital Management LLC boosted its stake in shares of comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after acquiring an additional 5,000 shares during the period. Susquehanna International Group LLP increased its stake in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after acquiring an additional 5,191 shares during the last quarter. Citadel Advisors LLC bought a new stake in comScore during the third quarter worth approximately $96,000. Beartown Capital Management LLC bought a new stake in comScore during the fourth quarter worth approximately $820,000. Finally, Cerberus Capital Management L.P. boosted its holdings in shares of comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after purchasing an additional 3,286,825 shares during the period. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.