Reviewing Trade Desk (NASDAQ:TTD) & Kidoz (OTCMKTS:KDOZF)

Kidoz (OTCMKTS:KDOZF) and Trade Desk (NASDAQ:TTD) are both communication services companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.

Profitability

This table compares Kidoz and Trade Desk’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kidoz	-2.25%	-5.54%	-3.97%
Trade Desk	14.57%	16.91%	7.28%

Risk & Volatility

Kidoz has a beta of -3.21, meaning that its stock price is 421% less volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Kidoz and Trade Desk, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kidoz	0	0	0	0	0.00
Trade Desk	5	21	11	1	2.21

Trade Desk has a consensus target price of $33.43, suggesting a potential upside of 85.31%. Given Trade Desk’s stronger consensus rating and higher possible upside, analysts plainly believe Trade Desk is more favorable than Kidoz.

Institutional & Insider Ownership

67.8% of Trade Desk shares are owned by institutional investors. 20.5% of Kidoz shares are owned by insiders. Comparatively, 11.4% of Trade Desk shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Kidoz and Trade Desk”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kidoz	$18.43 million	0.78	$460,000.00	($0.01)	-11.00
Trade Desk	$2.90 billion	2.93	$443.30 million	$0.88	20.50

Trade Desk has higher revenue and earnings than Kidoz. Kidoz is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Summary

Trade Desk beats Kidoz on 14 of the 15 factors compared between the two stocks.

About Kidoz

Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.