Contrasting BuzzFeed (BZFD) & Its Rivals

BuzzFeed (NASDAQ:BZFD) is one of 189 publicly-traded companies in the “Interactive Media & Services” industry, but how does it weigh in compared to its rivals? We will compare BuzzFeed to related companies based on the strength of its analyst recommendations, institutional ownership, risk, dividends, earnings, valuation and profitability.

Analyst Ratings

This is a breakdown of recent ratings for BuzzFeed and its rivals, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BuzzFeed	1	1	0	0	1.50
BuzzFeed Competitors	1412	6002	11516	443	2.57

BuzzFeed currently has a consensus price target of $1.00, suggesting a potential upside of 146.85%. As a group, “Interactive Media & Services” companies have a potential upside of 31.39%. Given BuzzFeed’s higher possible upside, equities research analysts plainly believe BuzzFeed is more favorable than its rivals.

Profitability

This table compares BuzzFeed and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BuzzFeed	-47.98%	-160.99%	-44.67%
BuzzFeed Competitors	-157.00%	-15.48%	4.09%

Volatility & Risk

BuzzFeed has a beta of 4.02, meaning that its stock price is 302% more volatile than the S&P 500. Comparatively, BuzzFeed’s rivals have a beta of 1.89, meaning that their average stock price is 89% more volatile than the S&P 500.

Institutional and Insider Ownership

37.6% of BuzzFeed shares are owned by institutional investors. Comparatively, 42.2% of shares of all “Interactive Media & Services” companies are owned by institutional investors. 15.6% of BuzzFeed shares are owned by insiders. Comparatively, 24.0% of shares of all “Interactive Media & Services” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares BuzzFeed and its rivals revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
BuzzFeed	$185.27 million	-$57.72 million	-0.26
BuzzFeed Competitors	$12.69 billion	$3.55 billion	8.49

BuzzFeed’s rivals have higher revenue and earnings than BuzzFeed. BuzzFeed is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Summary

BuzzFeed rivals beat BuzzFeed on 10 of the 13 factors compared.

About BuzzFeed

BuzzFeed, Inc. (NASDAQ: BZFD) is a digital media company that develops and distributes news, entertainment, lifestyle and cultural content. Its content is published through websites, social media platforms, video services, newsletters and other digital channels, and is supported by advertising, content licensing, affiliate commerce and other commercial partnerships. The company’s portfolio includes the BuzzFeed brand, HuffPost and Tasty. BuzzFeed produces editorial articles, quizzes, videos and social content, while HuffPost focuses on news, opinion, lifestyle and culture.