TJGC Group (NASDAQ:MCTR – Get Free Report) and TechTarget (NASDAQ:TTGT – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends and institutional ownership.
Valuation and Earnings
This table compares TJGC Group and TechTarget”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TJGC Group | N/A | N/A | N/A | N/A | N/A |
| TechTarget | $446.51 million | 0.83 | -$116.86 million | ($1.84) | -2.80 |
Insider and Institutional Ownership
93.5% of TechTarget shares are owned by institutional investors. 0.9% of TechTarget shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current recommendations and price targets for TJGC Group and TechTarget, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TJGC Group | 1 | 0 | 0 | 0 | 1.00 |
| TechTarget | 2 | 1 | 3 | 0 | 2.17 |
TechTarget has a consensus target price of $11.25, suggesting a potential upside of 118.02%. Given TechTarget’s stronger consensus rating and higher possible upside, analysts clearly believe TechTarget is more favorable than TJGC Group.
Profitability
This table compares TJGC Group and TechTarget’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| TJGC Group | N/A | N/A | N/A |
| TechTarget | -252.96% | -21.56% | -13.65% |
Summary
TechTarget beats TJGC Group on 6 of the 9 factors compared between the two stocks.
About TJGC Group
Ctrl Group Ltd. is a holding company, which engages in the provision of marketing and advertising services. It offers one-stop advertising services to clients throughout the entire advertising process, which comprises the planning, creating, launching, managing, and performance monitoring of the advertisements. The company was founded by Kai Kwan Lam, Chi Fung Lau, and Chun Pong Siu on May 13, 2022 and is headquartered in Hong Kong.
About TechTarget
TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.
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